Connexxion
Competes in regional and student transport services
referenced
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Company diagnostic Transport & Logistics
Willemsen-de Koning Groep
Willemsen-de Koning Groep shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Visual Codes, Touchpoint Use.
Total score
67.5
Brand Control Score
Score band
Leaking
overall control level
Control gap
7.3
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
67.5
Leaking
Choose the Market
71.3
Build the Brand
64.0
Create Demand
69.7
Convert Demand
65.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
69.0
Build the Brand
Be Recognised
52.0
Own Meaning
70.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
69.0
Convert Demand
Control the Journey
70.0
Remove Friction
65.0
Guide Choice
60.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
45.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
50.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
50.0
4.3.5 Fair Nudges
Guide Choice
Convert Demand
50.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
55.0
Leak badges
Recognition Leak
Visual Codes
50.0
Brand Words
55.0
No-Logo Test
45.0
Consistency
60.0
Touchpoint Use
50.0
Proof Gap
Trust Proof
60.0
Seen Difference
60.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Page Flow
65.0
Buying Ease
60.0
Test Loop
55.0
Choice Confusion
Easy Choice
65.0
Trust Proof
60.0
Value Anchors
55.0
Fair Nudges
50.0
Strategic Blur
Position
60.0
Trade-Offs
55.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Arriva Nederland
Offers public transportation services including buses and trains
referenced
Transdev Nederland
Provides public transport services across various regions
referenced
Munckhof
Specializes in group transportation and care transport
referenced
Syntus
Offers regional public transport services
referenced
Keolis Nederland
Provides public transportation services including buses and trains
referenced
Qbuzz
Operates public transport services in various regions
referenced
GVB
Public transport operator in Amsterdam
referenced
HTM
Provides public transport services in The Hague
referenced
EBS
Offers public transport services in the Amsterdam region
referenced
Profile summary
Transport & Logistics
Passenger Transport Services
Netherlands
B2B
service
Municipalities, care institutions, and other public clients
Passenger transport services
Providing safe and reliable transportation for public clients, municipalities, and care institutions
Need for dependable transport solutions, Desire for tailored and flexible services, Requirement for high safety standards
Service reliability and punctuality, Flexibility and customization of services, Safety records and certifications
Extensive experience in the Dutch transportation sector, Large and diverse fleet capable of meeting various needs, Strong focus on customer satisfaction and safety