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Van Mossel

Van Mossel is a leading European automotive company offering a comprehensive range of mobility solutions.

Industrie & Productie Automotive Retail and Services Both Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 74.4 Brand Control Score
Scoreband Fragile algemeen controleniveau
Control gap 4.4 sterkste min zwakste blok
Zwakste gebied Know the Market laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 73.0

Build the Brand

Be Recognised 74.0
Own Meaning 73.0
Win Choice 70.0

Create Demand

Control Channels 76.0
Build Memory 78.0
Balance Growth 76.0

Convert Demand

Control the Journey 76.0
Remove Friction 76.0
Guide Choice 76.0

Zwakste signalen

Leklabels

Proof Gap

Concurrentenset

AutoBinck Groep Competes in automotive retail and services
gerefereerd
Louwman Group Competes in automotive retail and services
gerefereerd
Pon Holdings Competes in automotive retail and services
gerefereerd
BOVAG Represents automotive businesses
gerefereerd
LeasePlan Provides vehicle leasing services
gerefereerd
Athlon Provides vehicle leasing services
gerefereerd
ALD Automotive Provides vehicle leasing services
gerefereerd
Mercedes-Benz Nederland Competes in automotive retail and services
gerefereerd
BMW Group Nederland Competes in automotive retail and services
gerefereerd
Volkswagen Pon Financial Services Provides vehicle leasing and financial services
gerefereerd

Profielsamenvatting

Categorie

Industrie & Productie

Subcategorie

Automotive Retail and Services

Regio

Netherlands

Doelmarkt

Both

Bedrijfstype

hybrid

Primaire koper

Individual consumers and businesses

Kernaanbod

Automotive sales and services

Hoofdgebruik

Purchasing and maintaining vehicles

Koopprikkels

Need for a new or replacement vehicle, Desire for bundled services, Seeking reliable after-sales support

Beoordelingscriteria

Service quality, Pricing, Range of services offered

Onderscheiders

Extensive brand partnerships, Integrated service offerings, Strong customer service focus

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