PureGym
Similar fitness club offerings
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Urban Gym Group
A leading European fitness group offering innovative gym concepts in urban centers.
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Totale score
64.9
Brand Control Score
Scoreband
Leaking
algemeen controleniveau
Control gap
28.3
sterkste min zwakste blok
Zwakste gebied
Guide Choice
laagste controlegebied
Zwakste blok
Convert Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
64.9
Leaking
Choose the Market
73.0
Build the Brand
73.3
Create Demand
68.3
Convert Demand
45.0
Controlgebieden
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
74.0
Build the Brand
Be Recognised
75.0
Own Meaning
70.0
Win Choice
75.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
65.0
Convert Demand
Control the Journey
70.0
Remove Friction
45.0
Guide Choice
20.0
Zwakste signalen
Leklabels
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Concurrentenset
The Gym Group
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Profielsamenvatting
Kunst, Sport & Entertainment
Fitness Clubs
Netherlands
B2C
Hybrid
Individual fitness enthusiasts
Fitness club memberships
Providing accessible and innovative fitness experiences
Desire for a unique fitness environment, Need for accessible fitness options, Interest in community-oriented fitness settings
Quality and variety of fitness programs, Location convenience, Community atmosphere
Diverse portfolio of fitness brands, Urban-centric gym locations, Community-focused approach