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Offers expedition cruises to polar regions with a focus on sustainability.
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Oceanwide Expeditions
A Dutch company specializing in expedition-style voyages to Antarctica and the Arctic.
De vraag ontstaat sneller dan de kooproute aankan.
Totale score
70.2
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
8.0
sterkste min zwakste blok
Zwakste gebied
Build Memory
laagste controlegebied
Zwakste blok
Create Demand
laagste blokscore
Concurrenten
9
gemapte concurrentenset
Scores per controleblok
Total
70.2
Fragile
Choose the Market
70.0
Build the Brand
74.0
Create Demand
66.0
Convert Demand
70.7
Controlgebieden
Choose the Market
Know the Market
70.0
Read Demand
65.0
Make Choices
75.0
Build the Brand
Be Recognised
71.0
Own Meaning
78.0
Win Choice
73.0
Create Demand
Control Channels
68.0
Build Memory
61.0
Balance Growth
69.0
Convert Demand
Control the Journey
70.0
Remove Friction
72.0
Guide Choice
70.0
Zwakste signalen
Leklabels
Demand Creation Leak
Channel Fragility
Choice Confusion
Journey Blind Spot
Concurrentenset
Quark Expeditions
Specializes in polar adventure travel with a range of itineraries.
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Ponant
Provides luxury expedition cruises to polar destinations.
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Lindblad Expeditions
Offers expedition cruises with a focus on education and conservation.
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Aurora Expeditions
Specializes in small-ship polar expeditions.
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G Adventures
Provides adventure travel experiences, including polar expeditions.
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National Geographic Expeditions
Offers guided expeditions to polar regions.
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Adventure Canada
Provides expedition cruises to Arctic and Atlantic Canada.
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Poseidon Expeditions
Offers polar expedition cruises with a focus on adventure.
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Profielsamenvatting
Horeca & Toerisme
Expedition Cruises
Netherlands
B2C
service
Adventure travelers seeking polar experiences
Expedition cruises to polar regions
Polar exploration and adventure travel
Interest in polar wildlife, Desire for unique travel experiences, Educational opportunities
Reputation and experience of the operator, Range of activities offered, Quality and safety of vessels
Ownership and operation of own fleet, Focus on small-group, intimate experiences, Commitment to environmental sustainability