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Licent

Licent is a Dutch financial services provider offering a range of solutions for individuals and businesses.

Financiën & Verzekeringen Insurance and Financial Advisory B2B Netherlands

De vraag ontstaat sneller dan de kooproute aankan.

Totale score 66.8 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 7.3 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Create Demand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 71.0
Make Choices 70.0

Build the Brand

Be Recognised 58.0
Own Meaning 72.0
Win Choice 74.0

Create Demand

Control Channels 64.0
Build Memory 59.0
Balance Growth 66.0

Convert Demand

Control the Journey 67.0
Remove Friction 62.0
Guide Choice 69.0

Zwakste signalen

Leklabels

Recognition Leak
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot

Concurrentenset

Nationale-Nederlanden Offers a broad range of insurance and financial services.
gerefereerd
Rabobank Provides comprehensive banking and financial advisory services.
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ING Offers banking, insurance, and investment services.
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Aegon Specializes in insurance, pensions, and asset management.
gerefereerd
Achmea Provides health, life, and non-life insurance products.
gerefereerd
De Goudse Offers insurance solutions for individuals and businesses.
gerefereerd
Univé Provides insurance and financial services with a cooperative model.
gerefereerd
ASR Nederland Offers insurance, pensions, and investment products.
gerefereerd
Allianz Nederland Provides a range of insurance and financial services.
gerefereerd
Delta Lloyd Offers insurance and pension products.
gerefereerd

Profielsamenvatting

Categorie

Financiën & Verzekeringen

Subcategorie

Insurance and Financial Advisory

Regio

Netherlands

Doelmarkt

B2B

Bedrijfstype

service

Primaire koper

Individuals and businesses seeking financial services

Kernaanbod

Insurance and financial advisory services

Hoofdgebruik

Providing comprehensive financial solutions to individuals and businesses

Koopprikkels

Life events requiring financial planning, Business expansion or restructuring, Seeking better financial management options

Beoordelingscriteria

Range and relevance of financial products, Expertise and reputation of advisors, Quality of customer service and support

Onderscheiders

Combination of local advisor knowledge with national scale, Wide range of financial services under one roof, Strong focus on personalized, human-centered service