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Kiwa

Kiwa is a global leader in testing, inspection, and certification services, ensuring trust in products, services, and systems across various industries.

Zakelijke dienstverlening Testing, Inspection, and Certification (TIC) B2B Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 69.4 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 7.0 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 74.0

Build the Brand

Be Recognised 58.0
Own Meaning 68.0
Win Choice 72.0

Create Demand

Control Channels 68.0
Build Memory 70.0
Balance Growth 71.0

Convert Demand

Control the Journey 72.0
Remove Friction 67.0
Guide Choice 68.0

Zwakste signalen

Leklabels

Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion

Concurrentenset

SGS Global leader in inspection, verification, testing, and certification services
gerefereerd
Bureau Veritas Provides testing, inspection, and certification services across various industries
gerefereerd
TÜV SÜD Offers technical services, including testing, inspection, and certification
gerefereerd
Intertek Provides quality and safety solutions, including testing and certification
gerefereerd
DNV GL Specializes in quality assurance and risk management services
gerefereerd
UL Offers safety certification and testing services
gerefereerd
Lloyd's Register Provides engineering and technology services, including certification
gerefereerd
Dekra Offers testing, inspection, and certification services
gerefereerd
Applus+ Provides testing, inspection, and certification services
gerefereerd
Kiwa's subsidiary Vinçotte Offers inspection and certification services
gerefereerd

Profielsamenvatting

Categorie

Zakelijke dienstverlening

Subcategorie

Testing, Inspection, and Certification (TIC)

Regio

Netherlands

Doelmarkt

B2B

Bedrijfstype

service

Primaire koper

Quality assurance and compliance departments

Kernaanbod

Testing, inspection, certification, training, consultancy, and data services

Hoofdgebruik

Ensuring quality, safety, and compliance of products, services, and systems

Koopprikkels

New product development, Regulatory changes, Market expansion

Beoordelingscriteria

Accreditation and recognition of certification bodies, Range of services offered, Global presence and local expertise

Onderscheiders

Extensive industry expertise, Comprehensive service portfolio, Global reach with local presence