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Heemskerk

Municipality in North Holland, Netherlands.

Overheid & Onderwijs Municipal Government Unknown Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 74.3 Brand Control Score
Scoreband Fragile algemeen controleniveau
Control gap 4.7 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 79.0

Build the Brand

Be Recognised 60.0
Own Meaning 78.0
Win Choice 78.0

Create Demand

Control Channels 73.0
Build Memory 73.0
Balance Growth 76.0

Convert Demand

Control the Journey 78.0
Remove Friction 76.0
Guide Choice 76.0

Zwakste signalen

Leklabels

Recognition Leak

Concurrentenset

Municipality of Beverwijk Provides local governance and public services in a neighboring municipality.
gerefereerd
Municipality of Castricum Offers similar municipal services in the region.
gerefereerd
Municipality of Uitgeest Provides local governance and community services.
gerefereerd
Municipality of Alkmaar Larger municipality offering extensive public services.
gerefereerd
Municipality of Velsen Provides governance and public services in the area.
gerefereerd
Municipality of Zaanstad Offers a range of municipal services.
gerefereerd
Municipality of Haarlem Provides local governance and public services.
gerefereerd
Municipality of Amsterdam Capital city offering comprehensive municipal services.
gerefereerd
Municipality of Rotterdam Major city providing extensive public services.
gerefereerd
Municipality of The Hague Offers a wide range of municipal services.
gerefereerd

Profielsamenvatting

Categorie

Overheid & Onderwijs

Subcategorie

Municipal Government

Regio

Netherlands

Doelmarkt

Unknown

Bedrijfstype

Unknown

Primaire koper

Local residents

Kernaanbod

Local government services

Hoofdgebruik

Governance and public administration

Koopprikkels

Need for local governance, Desire for community services, Interest in urban development

Beoordelingscriteria

Service quality, Responsiveness, Community involvement

Onderscheiders

Local expertise, Community focus, Integrated service delivery