Pearle Opticiens
Offers a wide range of eyeglasses and eye care services.
gerefereerd
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Eyelove
Eyelove is a Dutch eyewear retailer offering affordable eyeglasses through a network of shop-in-shops.
De vraag ontstaat sneller dan de kooproute aankan.
Totale score
75.7
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
3.0
sterkste min zwakste blok
Zwakste gebied
Balance Growth
laagste controlegebied
Zwakste blok
Create Demand
laagste blokscore
Concurrenten
5
gemapte concurrentenset
Scores per controleblok
Total
75.7
Fragile
Choose the Market
77.3
Build the Brand
76.3
Create Demand
74.3
Convert Demand
74.7
Controlgebieden
Choose the Market
Know the Market
80.0
Read Demand
74.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
74.0
Win Choice
76.0
Create Demand
Control Channels
76.0
Build Memory
74.0
Balance Growth
73.0
Convert Demand
Control the Journey
74.0
Remove Friction
76.0
Guide Choice
74.0
Zwakste signalen
Leklabels
Geen leklabels geactiveerd.
Concurrentenset
Specsavers
Provides affordable eyewear and eye examinations.
gerefereerd
Hans Anders
Offers budget-friendly eyeglasses and contact lenses.
gerefereerd
Eye Wish Opticiens
Provides a variety of eyewear and eye care services.
gerefereerd
GrandOptical
Provides a selection of eyeglasses and eye care services.
gerefereerd
Profielsamenvatting
Retail & Handel
Eyewear
Netherlands
B2C
service
Individual consumers
Affordable eyeglasses
Purchasing eyeglasses at low prices
High prices at traditional opticians, Desire for affordable eyewear, Convenience of shopping in existing retail stores
Price, Convenience, Quality of eyewear
Low-cost eyewear solutions, Convenient shop-in-shop locations, Comprehensive eye care services