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EQOM

EQOM is a European e-commerce group specializing in sexual wellness products and services.

Retail & Handel Sexual wellness B2C Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 54.8 Brand Control Score
Scoreband Critical algemeen controleniveau
Control gap 19.0 sterkste min zwakste blok
Zwakste gebied Win Choice laagste controlegebied
Zwakste blok Build the Brand, Create Demand, Convert Demand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 67.0
Make Choices 70.0

Build the Brand

Be Recognised 75.0
Own Meaning 50.0
Win Choice 25.0

Create Demand

Control Channels 75.0
Build Memory 50.0
Balance Growth 25.0

Convert Demand

Control the Journey 75.0
Remove Friction 50.0
Guide Choice 25.0

Zwakste signalen

Leklabels

Proof Gap
Demand Creation Leak
Conversion Friction
Choice Confusion
Strategic Blur

Concurrentenset

EasyToys Offers a wide range of sexual wellness products online.
gerefereerd
Christine le Duc Specializes in intimate products and lingerie.
gerefereerd
Amorelie Provides a curated selection of sexual wellness products.
gerefereerd
Beate Uhse One of the oldest adult retailers in Europe.
gerefereerd
Kondomeriet Offers a variety of sexual wellness products.
gerefereerd
Adam & Eve Well-known retailer of adult products.
gerefereerd
Lovehoney Specializes in sexual wellness products and education.
gerefereerd
Ann Summers Offers lingerie and adult toys.
gerefereerd
Lelo High-end sexual wellness products.
gerefereerd
We-Vibe Known for innovative vibrators and sexual wellness products.
gerefereerd

Profielsamenvatting

Categorie

Retail & Handel

Subcategorie

Sexual wellness

Regio

Netherlands

Doelmarkt

B2C

Bedrijfstype

hybrid

Primaire koper

Individual consumers

Kernaanbod

E-commerce platform for sexual wellness products

Hoofdgebruik

Purchasing sexual wellness products online

Koopprikkels

Desire to improve personal well-being, Seeking information on sexual health, Interest in exploring new products

Beoordelingscriteria

Product quality and effectiveness, Price competitiveness, Customer reviews and ratings

Onderscheiders

Comprehensive product range, Educational resources on sexual health, Discreet and convenient shopping experience