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Effektief Groep

A leading Dutch facility services provider specializing in cleaning and related services.

Zakelijke dienstverlening Cleaning Services B2B Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 69.2 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 7.7 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 74.0

Build the Brand

Be Recognised 58.0
Own Meaning 68.0
Win Choice 70.0

Create Demand

Control Channels 70.0
Build Memory 70.0
Balance Growth 65.0

Convert Demand

Control the Journey 70.0
Remove Friction 70.0
Guide Choice 70.0

Zwakste signalen

Leklabels

Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot

Concurrentenset

ISS Facility Services Global provider of facility services, including cleaning and maintenance.
geprofileerd
Facilicom Facility service provider
gerefereerd
CSU Cleaning Services Traditional facility service provider
geprofileerd
Gom Traditional facility service provider
geprofileerd
Hago Facility service provider
gerefereerd
Asito Traditional facility service provider
geprofileerd
Vebego Facility service provider
geprofileerd
Smit & Zoon Specializes in industrial cleaning and maintenance services.
gerefereerd
Van Gansewinkel Provides waste management and facility services.
gerefereerd
Rentokil Initial Offers cleaning and hygiene services with a focus on health and safety
geprofileerd

Profielsamenvatting

Categorie

Zakelijke dienstverlening

Subcategorie

Cleaning Services

Regio

Netherlands

Doelmarkt

B2B

Bedrijfstype

service

Primaire koper

Facility managers, property managers, and business owners.

Kernaanbod

Comprehensive facility services, including general cleaning maintenance, specialized cleaning, window washing, floor maintenance, and hospitality services.

Hoofdgebruik

Ensuring clean and well-maintained facilities for various sectors.

Koopprikkels

Need for professional cleaning services, Desire to outsource facility management, Requirement for specialized cleaning solutions

Beoordelingscriteria

Service quality and reliability, Cost-effectiveness, Range of services offered

Onderscheiders

Extensive experience in the Dutch market, Comprehensive range of facility services, Strong focus on customer satisfaction