LUMC
Academic medical center offering a wide range of healthcare services
geprofileerd
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Arts en Zorg
Arts en Zorg is a leading provider of integrated primary healthcare services in the Netherlands, offering comprehensive care through a network of health centers.
Een specialistisch merk met een generiek publiek gezicht.
Totale score
67.4
Brand Control Score
Scoreband
Leaking
algemeen controleniveau
Control gap
3.3
sterkste min zwakste blok
Zwakste gebied
Be Recognised
laagste controlegebied
Zwakste blok
Build the Brand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
67.4
Leaking
Choose the Market
68.0
Build the Brand
65.0
Create Demand
68.3
Convert Demand
68.3
Controlgebieden
Choose the Market
Know the Market
75.0
Read Demand
62.0
Make Choices
67.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
67.0
Balance Growth
68.0
Convert Demand
Control the Journey
67.0
Remove Friction
70.0
Guide Choice
68.0
Zwakste signalen
Leklabels
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Concurrentenset
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Profielsamenvatting
Zorg & Welzijn
Primary Healthcare Services
Netherlands
B2C
service
Individual patients seeking primary healthcare
Integrated primary healthcare services
Providing accessible and comprehensive healthcare to patients
Need for primary healthcare services, Desire for convenient healthcare access, Seeking specialized care for specific needs
Quality of care, Accessibility of services, Integration of digital tools
Extensive network of health centers, Strong emphasis on digital healthcare, Specialized services for asylum seekers