Van Wijnen The Salmon Company
Competes in smoked salmon production
referenced
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ZALMHUYS GROUP
A Dutch seafood company offering a comprehensive range of fresh, frozen, and smoked salmon products.
Demand is created faster than the buying path can absorb.
Total score
68.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.6
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand, Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
68.2
Leaking
Choose the Market
73.3
Build the Brand
74.3
Create Demand
62.7
Convert Demand
62.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
67.0
Make Choices
78.0
Build the Brand
Be Recognised
73.0
Own Meaning
74.0
Win Choice
76.0
Create Demand
Control Channels
64.0
Build Memory
58.0
Balance Growth
66.0
Convert Demand
Control the Journey
64.0
Remove Friction
62.0
Guide Choice
62.0
Weakest signals
Leak badges
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Competitor set
Anova Seafood
Competes in seafood distribution and processing
referenced
Foppen
Competes in smoked salmon products
referenced
Kloosterboer
Competes in seafood processing and logistics
referenced
Mowi
Competes in global seafood production
referenced
Norwegian Salmon
Competes in salmon export
referenced
SalMar
Competes in salmon farming and processing
referenced
Lerøy Seafood Group
Competes in seafood processing and distribution
referenced
Marine Harvest
Competes in global seafood production
referenced
Icelandic Group
Competes in seafood processing and distribution
referenced
Profile summary
Agriculture & Food
Salmon Processing
Netherlands
B2B
hybrid
Retailers, foodservice providers, wholesalers
Fresh, frozen, and smoked salmon products
Supplying seafood to retail, foodservice, and wholesale sectors
Demand for quality seafood, Need for product variety, Requirement for private label solutions
Product quality, Pricing, Delivery reliability
Comprehensive product portfolio, Expertise in salmon processing, Strong logistics capabilities