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New Packaging Group

A leading Dutch manufacturer specializing in sustainable and innovative packaging solutions for the food and non-food industries.

Manufacturing Sustainable packaging solutions B2B Netherlands

Demand is created faster than the buying path can absorb.

Total score 71.2 Brand Control Score
Score band Fragile overall control level
Control gap 3.3 strongest minus weakest block
Weakest area Read Demand lowest control area
Weakest block Create Demand, Convert Demand lowest block score
Competitors 10 mapped competitor set

Control block scores

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 75.0

Build the Brand

Be Recognised 70.0
Own Meaning 75.0
Win Choice 70.0

Create Demand

Control Channels 70.0
Build Memory 70.0
Balance Growth 70.0

Convert Demand

Control the Journey 70.0
Remove Friction 70.0
Guide Choice 70.0

Weakest signals

Leak badges

Recognition Leak
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot

Competitor set

Bliston Packaging Offers sustainable packaging solutions for the food industry
referenced
Meulendijks Packaging Provides flexible packaging solutions with a focus on the food sector
referenced
Nedupack Thermoforming Specializes in thermoformed packaging solutions for various industries
referenced
Novapac Offers thermoformed packaging solutions for the food industry
referenced
VPK Packaging Provides sustainable packaging solutions for various industries
referenced
Macfarlane Packaging Offers a range of packaging solutions with a focus on sustainability
referenced
Smurfit Kappa Manufactures corrugated packaging products
referenced
DS Smith Offers sustainable packaging solutions with a focus on recycling
referenced
Mondi Group Provides packaging and paper products
referenced
Sealed Air Offers packaging solutions and materials
referenced

Profile summary

Category

Manufacturing

Sub-category

Sustainable packaging solutions

Region

Netherlands

Target market

B2B

Company type

hybrid

Primary buyer

Businesses in the food and non-food industries

Core offering

Sustainable and innovative packaging solutions

Main use case

Providing packaging solutions that reduce waste and promote recycling

Buying triggers

Need to reduce environmental impact, Requirement to meet sustainability standards, Desire to enhance brand image through eco-friendly practices

Evaluation criteria

Sustainability of materials, Cost-effectiveness, Compliance with industry standards

Differentiators

Strong focus on sustainability, Expertise in innovative packaging solutions, Comprehensive in-house production capabilities