Starboard
Competes in the windsurfing and stand-up paddleboard market
referenced
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Mistral
Mistral is a Dutch company specializing in the design, manufacture, and distribution of watersports equipment, including wing foil boards and windsurfing gear.
Limited Online Presence and Customer Engagement
Total score
59.4
Brand Control Score
Score band
Critical
overall control level
Control gap
11.4
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
59.4
Critical
Choose the Market
67.7
Build the Brand
57.0
Create Demand
56.7
Convert Demand
56.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
66.0
Make Choices
67.0
Build the Brand
Be Recognised
54.0
Own Meaning
56.0
Win Choice
61.0
Create Demand
Control Channels
58.0
Build Memory
54.0
Balance Growth
58.0
Convert Demand
Control the Journey
55.0
Remove Friction
58.0
Guide Choice
56.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Fanatic
Offers a range of windsurfing and SUP boards
referenced
Naish
Provides windsurfing, kitesurfing, and SUP equipment
referenced
RRD
Specializes in windsurfing and SUP boards
referenced
JP Australia
Known for windsurfing and SUP boards
referenced
Duotone
Offers kitesurfing and windsurfing equipment
referenced
Severne
Manufactures windsurfing sails and boards
referenced
Tabou
Specializes in windsurfing boards
referenced
Goya
Provides windsurfing equipment
referenced
Mistral International
Competes in the windsurfing and SUP market
referenced
Profile summary
Manufacturing
Watersports Equipment
Netherlands
B2C
Hybrid
Watersports enthusiasts and athletes
Wing foil boards and windsurfing equipment
Recreational and competitive watersports activities
Participation in watersports events, Desire for equipment upgrades, Recommendations from peers and professionals
Product quality and durability, Performance enhancements, Brand reputation and customer reviews
Long-standing brand heritage since 1976, Diverse product portfolio covering multiple watersports, Strong focus on innovation and quality