Buurtzorg Nederland
Provides neighborhood nursing services with a focus on self-managed teams.
profiled
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Beter Thuis Wonen
A Dutch home care organization providing personalized support to help individuals live independently at home.
Demand is created faster than the buying path can absorb.
Total score
66.5
Brand Control Score
Score band
Leaking
overall control level
Control gap
2.6
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
66.5
Leaking
Choose the Market
67.3
Build the Brand
67.0
Create Demand
64.7
Convert Demand
67.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
66.0
Make Choices
66.0
Build the Brand
Be Recognised
68.0
Own Meaning
67.0
Win Choice
66.0
Create Demand
Control Channels
67.0
Build Memory
62.0
Balance Growth
65.0
Convert Demand
Control the Journey
68.0
Remove Friction
67.0
Guide Choice
66.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Thuiszorg Nederland
Offers a range of home care services across the country.
profiled
Zorggroep Tangenborgh
Provides home care and support services in the Overijssel region.
profiled
Zorggroep Noorderboog
Offers home care and support services in the northern provinces.
profiled
Zorggroep Meander
Provides home care and support services in the Gelderland region.
profiled
Zorggroep Sint Maarten
Offers home care and support services in the Limburg region.
profiled
Zorggroep Oude en Nieuwe Land
Provides home care and support services in the Flevoland region.
profiled
Icare
Offers home care and support services nationwide.
profiled
Zorggroep Ter Weel
Provides home care and support services in the Zeeland region.
profiled
Zorggroep De Luwte
Offers home care and support services in the Friesland region.
referenced
Profile summary
Healthcare & Social Care
In-Home Health Care
Netherlands
B2C
service
Individuals requiring home care services
Home care services
Assisting individuals in living independently at home
Aging or health-related challenges, Desire to remain at home, Need for specialized care
Quality of care, Range of services offered, Reputation and trustworthiness
Personalized care approach, Integration of various care services, Strong local presence in multiple regions