QLS Fulfilment
78.6 score · 3.4 gap
Fragile
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Category benchmark Category
Transport & Logistics
Transport & Logistics is strongest in Make Choices and weakest in Build Memory.
Average score
70.0
category average
Companies
18
Fully scored
Referenced competitors
105
not fully scored yet
Weakest block
Convert Demand
most common
Weakest area
Build Memory
66.6
Strongest area
Make Choices
73.6
Brand Growth Control Model Score
Total
70.0
Average
Choose the Market
71.8
Build the Brand
71.3
Create Demand
67.9
Convert Demand
68.8
Control areas
Choose the Market
Know the Market
73.3
Read Demand
68.4
Make Choices
73.6
Build the Brand
Be Recognised
70.2
Own Meaning
70.7
Win Choice
73.2
Create Demand
Control Channels
67.7
Build Memory
66.6
Balance Growth
69.5
Convert Demand
Control the Journey
68.9
Remove Friction
68.0
Guide Choice
69.5
Common leak badges
Channel Fragility
Companies affected
14
Conversion Friction
Companies affected
13
Demand Creation Leak
Companies affected
12
Choice Confusion
Companies affected
10
Journey Blind Spot
Companies affected
10
Strategic Blur
Companies affected
9
Recognition Leak
Companies affected
8
Proof Gap
Companies affected
5
Common weakest signals
Open Space
9
Search Clues
8
Market Shifts
6
Always On
5
Social Recall
5
Trade-Offs
5
Touchpoint Use
4
No-Logo Test
4
Long-Term Plan
3
Reach
3
Top companies
SkyNRG
78.3 score · 8.6 gap
Fragile
HB RTS
77.8 score · 3.0 gap
Fragile
Burando Atlantic Group
74.2 score · 8.6 gap
Fragile
AMP Groep
73.6 score · 6.3 gap
Fragile
Hartman Groep
72.2 score · 3.3 gap
Fragile
Hudig & Veder Group
71.3 score · 3.3 gap
Fragile
Gebo Tours
70.1 score · 6.0 gap
Fragile
SVZ Transport
70.0 score · 6.6 gap
Fragile
Boekestijn Transport Service
69.7 score · 1.3 gap
Leaking
Most fragile companies
Marine People
63.2 score · 11.0 gap
Leaking
KOTUG International
63.9 score · 11.0 gap
Leaking
Vos Transport Group
66.5 score · 8.3 gap
Leaking
Willemsen-de Koning Groep
67.5 score · 7.3 gap
Leaking
FGN
64.9 score · 4.6 gap
Leaking
MONTA
64.8 score · 17.0 gap
Leaking
Euser
68.7 score · 13.3 gap
Leaking
De Klok Logistics
64.2 score · 6.7 gap
Leaking
Gebo Tours
70.1 score · 6.0 gap
Fragile
SVZ Transport
70.0 score · 6.6 gap
Fragile
Companies in this category
Company
Score
Weakest block
Weakest signals
73.6
Convert Demand
Unknown
69.7
Choose the Market
Unknown
74.2
Create Demand
Unknown
64.2
Convert Demand
Unknown
68.7
Create Demand
Unknown
64.9
Build the Brand
Unknown
70.1
Choose the Market
Unknown
72.2
Create Demand
Unknown
77.8
Create Demand
Unknown
71.3
Convert Demand
Unknown
63.9
Convert Demand
Unknown
63.2
Build the Brand
Unknown
64.8
Convert Demand
Unknown
78.6
Create Demand
Unknown
78.3
Convert Demand
Unknown
70.0
Convert Demand
Unknown
66.5
Create Demand
Unknown
67.5
Build the Brand
Unknown