BAM Wonen
Competes in property renovation and maintenance
referenced
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Company diagnostic Construction & Real Estate
Wolters
Wolters shows strength in Choose the Market, Convert Demand, but leaks control in Build Memory, especially around Brand Words, Reach, Social Recall.
Total score
68.6
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market, Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
68.6
Leaking
Choose the Market
72.7
Build the Brand
67.3
Create Demand
61.7
Convert Demand
72.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
73.0
Build the Brand
Be Recognised
58.0
Own Meaning
68.0
Win Choice
76.0
Create Demand
Control Channels
61.0
Build Memory
54.0
Balance Growth
70.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
73.0
Weakest signals
Signal
Area
Block
Score
2.1.2 Brand Words
Be Recognised
Build the Brand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0
3.2.4 Social Recall
Build Memory
Create Demand
50.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
55.0
3.1.3 Channel Mix
Control Channels
Create Demand
55.0
Leak badges
Recognition Leak
Visual Codes
55.0
Brand Words
50.0
No-Logo Test
60.0
Consistency
65.0
Touchpoint Use
60.0
Demand Creation Leak
Reach
50.0
Frequency
55.0
Content Fit
60.0
Social Recall
50.0
Always On
55.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
55.0
Budget Fit
60.0
Channel Risk
65.0
Competitor set
Heijmans
Engages in residential and non-residential construction
referenced
VolkerWessels
Provides integrated construction solutions
referenced
Dura Vermeer
Specializes in construction and engineering
referenced
TBI Holdings
Operates in construction and infrastructure sectors
referenced
Ballast Nedam
Competes in infrastructure and residential construction
referenced
Strukton
Focuses on infrastructure and technology projects
referenced
Van Wijnen
Provides construction and real estate services
referenced
Koopmans Bouwgroep
Engages in residential and non-residential construction
referenced
Hurks
Engages in construction and property development
referenced
Profile summary
Construction & Real Estate
Property Maintenance and Renovation
Netherlands
B2B
service
Property owners, housing corporations, government entities, educational institutions, healthcare organizations, and private individuals
Comprehensive property maintenance, renovation, and restoration services
Ensuring the upkeep, modernization, and preservation of various property types
Upcoming property inspections, Plans for property sale or lease, Desire to improve energy efficiency
Quality of previous work, Range of services offered, Reputation and reliability
Family-owned with a long-standing reputation, Comprehensive service offerings, Focus on sustainable and energy-efficient solutions