Deceuninck
Competes in the uPVC window and door manufacturing sector
referenced
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Company diagnostic Construction & Real Estate
VHZ Groep
VHZ Groep shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, No-Logo Test, Reach.
Total score
62.7
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.3
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
62.7
Leaking
Choose the Market
68.0
Build the Brand
62.3
Create Demand
57.7
Convert Demand
62.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
61.0
Make Choices
68.0
Build the Brand
Be Recognised
52.0
Own Meaning
62.0
Win Choice
73.0
Create Demand
Control Channels
58.0
Build Memory
47.0
Balance Growth
68.0
Convert Demand
Control the Journey
62.0
Remove Friction
64.0
Guide Choice
62.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
40.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
45.0
3.2.1 Reach
Build Memory
Create Demand
45.0
3.2.5 Always On
Build Memory
Create Demand
45.0
1.2.3 Search Clues
Read Demand
Choose the Market
50.0
Leak badges
Recognition Leak
Visual Codes
50.0
Brand Words
60.0
No-Logo Test
45.0
Consistency
55.0
Touchpoint Use
50.0
Demand Creation Leak
Reach
45.0
Frequency
50.0
Content Fit
55.0
Social Recall
40.0
Always On
45.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
55.0
Budget Fit
60.0
Channel Risk
50.0
Conversion Friction
Drop-Offs
65.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
55.0
Easy Choice
60.0
Value Anchors
65.0
Fair Nudges
60.0
Strategic Blur
Position
55.0
Trade-Offs
60.0
Journey Blind Spot
Journey Stages
65.0
Key Moments
60.0
Hidden Journey
55.0
After Purchase
60.0
Competitor set
Schüco
Offers sustainable building envelope solutions
referenced
Reynaers Aluminium
Provides innovative aluminum window and door systems
referenced
Aluplast
Specializes in uPVC window and door systems
referenced
Kömmerling
Known for sustainable uPVC profiles
referenced
Veka
Offers uPVC window and door systems
referenced
Gealan
Provides uPVC window and door solutions
referenced
Internorm
Specializes in energy-efficient window and door systems
referenced
Rehau
Provides underfloor heating and cooling systems
referenced
AluK
Provides aluminum window and door systems
referenced
Profile summary
Construction & Real Estate
Window and Door Manufacturing
Netherlands
B2B
hybrid
Construction companies, housing associations, and private clients
Sustainable uPVC window and door solutions
Enhancing energy efficiency and durability in buildings
Regulatory requirements for energy efficiency, Demand for sustainable construction solutions, Need for reliable and low-maintenance building components
Product durability and lifespan, Energy performance and insulation properties, Compliance with environmental standards
Comprehensive service from design to maintenance, Strong focus on sustainability and circularity, Established reputation as a market leader in the Netherlands