Royal BAM Group
Overlap reason: Construction services
referenced
Back to index
Company diagnostic Construction & Real Estate
VDK Groep
VDK Groep shows strength in Choose the Market, but leaks control in Read Demand, especially around Search Clues, Open Space, Trigger Priority.
Total score
73.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.0
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
73.8
Fragile
Choose the Market
75.0
Build the Brand
73.7
Create Demand
74.3
Convert Demand
72.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
80.0
Build the Brand
Be Recognised
73.0
Own Meaning
74.0
Win Choice
74.0
Create Demand
Control Channels
74.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
71.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.1.5 Open Space
Know the Market
Choose the Market
65.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
65.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
65.0
2.3.2 Proof
Win Choice
Build the Brand
65.0
Leak badges
Proof Gap
Proof
65.0
Trust Proof
65.0
Competitor set
VolkerWessels
Provides integrated construction solutions
referenced
Heijmans
Engages in residential and non-residential construction
referenced
TBI Holdings
Operates in construction and infrastructure sectors
referenced
Ballast Nedam
Competes in infrastructure and residential construction
referenced
Strukton
Focuses on infrastructure and technology projects
referenced
Imtech
Engages in technical services and installations
referenced
Spie Nederland
Provides technical services and installations
referenced
Engie
Offers energy services with a focus on sustainability
referenced
Siemens Nederland
Engages in automation and installation technology
referenced
Profile summary
Construction & Real Estate
Installation Technology
Netherlands
B2B
Hybrid
Project managers, facility managers, and construction companies
Comprehensive installation services
Providing integrated installation solutions for residential, commercial, and industrial projects
Need for comprehensive installation solutions, Desire for energy-efficient systems, Requirement for compliance with building regulations
Quality of previous projects, Range of services offered, Commitment to sustainability
Extensive network of specialized companies, Strong focus on sustainability and energy efficiency, Ability to deliver integrated solutions