A. Hak Leidingbouw
Competes in underground pipeline construction
referenced
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Company diagnostic Construction & Real Estate
Van Vulpen
Van Vulpen shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Search Clues, Channel Risk.
Total score
73.6
Brand Control Score
Score band
Fragile
overall control level
Control gap
11.7
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
73.6
Fragile
Choose the Market
78.7
Build the Brand
78.3
Create Demand
67.0
Convert Demand
70.3
Control areas
Choose the Market
Know the Market
80.0
Read Demand
76.0
Make Choices
80.0
Build the Brand
Be Recognised
78.0
Own Meaning
78.0
Win Choice
79.0
Create Demand
Control Channels
68.0
Build Memory
62.0
Balance Growth
71.0
Convert Demand
Control the Journey
72.0
Remove Friction
67.0
Guide Choice
72.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.2.2 Frequency
Build Memory
Create Demand
60.0
3.2.5 Always On
Build Memory
Create Demand
60.0
Leak badges
Demand Creation Leak
Reach
65.0
Frequency
60.0
Social Recall
55.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Test Loop
65.0
Competitor set
Denys
Offers similar underground infrastructure services
referenced
BAM Infra Nederland
Competes in civil engineering and infrastructure development
referenced
Heijmans
Engages in residential and non-residential construction
referenced
VolkerWessels
Provides integrated construction solutions
referenced
Strukton
Focuses on infrastructure and technology projects
referenced
Ballast Nedam
Competes in infrastructure and residential construction
referenced
TBI Holdings
Operates in construction and infrastructure sectors
referenced
Dura Vermeer
Specializes in construction and engineering
referenced
Van Oord
Overlap in maritime services
profiled
Profile summary
Construction & Real Estate
Underground Infrastructure Services
Netherlands
B2B
service
Utility companies, municipalities, and large-scale infrastructure developers
Installation and maintenance of underground cables and pipelines
Facilitating energy transition and infrastructure development
Need for infrastructure expansion, Regulatory requirements, Environmental considerations
Safety record, Project efficiency, Environmental impact
Over 60 years of experience, Specialized in HDD technology, Strong safety and environmental focus