StubHub
General ticket resale platform
referenced
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Company diagnostic Arts, Sports & Entertainment
TicketSwap
TicketSwap shows strength in Build the Brand, but leaks control in Read Demand, Control Channels, especially around Search Clues, Trade-Offs, Channel Risk.
Total score
82.2
Brand Control Score
Score band
Controlled
overall control level
Control gap
5.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
82.2
Controlled
Choose the Market
81.7
Build the Brand
85.3
Create Demand
79.7
Convert Demand
82.0
Control areas
Choose the Market
Know the Market
85.0
Read Demand
78.0
Make Choices
82.0
Build the Brand
Be Recognised
83.0
Own Meaning
84.0
Win Choice
89.0
Create Demand
Control Channels
78.0
Build Memory
83.0
Balance Growth
78.0
Convert Demand
Control the Journey
83.0
Remove Friction
82.0
Guide Choice
81.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
3.1.5 Channel Risk
Control Channels
Create Demand
70.0
3.3.3 Sales Pressure
Balance Growth
Create Demand
70.0
1.1.5 Open Space
Know the Market
Choose the Market
75.0
Leak badges
No leak badges triggered.
Competitor set
Viagogo
Global ticket resale platform
referenced
SeatGeek
Event ticket search engine
referenced
Eventbrite
Event management and ticketing platform
referenced
AXS
Ticketing and event management
referenced
See Tickets
Event ticketing and promotion
referenced
Festicket
Festival ticketing and packages
referenced
Ticketmaster
Primary ticketing platform
referenced
Songkick
Concert discovery and ticketing
referenced
Bandsintown
Concert discovery and ticketing
referenced
Profile summary
Arts, Sports & Entertainment
Secondary Ticketing
Netherlands
B2C
Marketplace
Individual consumers (B2C)
Secure platform for buying and selling tickets to concerts, festivals, sports events, theatre, and day trips
Fans purchasing and reselling event tickets safely
Desire to attend popular events, Need to sell tickets due to schedule changes, Trust in secure transaction processes
Price fairness, Platform security, User experience
Strict price capping, Robust anti-fraud measures, Extensive partnerships with event organizers