Uponor
Provides plumbing and heating solutions
referenced
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Company diagnostic Energy & Utilities
Therminon Systems
Therminon Systems shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Search Clues, No-Logo Test.
Total score
63.0
Brand Control Score
Score band
Leaking
overall control level
Control gap
9.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
63.0
Leaking
Choose the Market
67.7
Build the Brand
65.0
Create Demand
58.7
Convert Demand
60.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
58.0
Make Choices
70.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
70.0
Create Demand
Control Channels
58.0
Build Memory
52.0
Balance Growth
66.0
Convert Demand
Control the Journey
61.0
Remove Friction
60.0
Guide Choice
61.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
45.0
1.2.3 Search Clues
Read Demand
Choose the Market
50.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
3.1.3 Channel Mix
Control Channels
Create Demand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Proof
65.0
Trust Proof
55.0
Seen Difference
60.0
Demand Creation Leak
Reach
50.0
Frequency
55.0
Content Fit
60.0
Social Recall
45.0
Always On
50.0
Channel Fragility
Channel Role
55.0
Audience Fit
60.0
Channel Mix
50.0
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
55.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
65.0
Easy Choice
60.0
Trust Proof
55.0
Value Anchors
60.0
Fair Nudges
65.0
Strategic Blur
Trade-Offs
60.0
Growth Logic
65.0
Journey Blind Spot
Journey Stages
60.0
Key Moments
55.0
Ownership
65.0
Hidden Journey
60.0
After Purchase
65.0
Competitor set
Viega
Provides plumbing and heating systems
referenced
Rehau
Provides underfloor heating and cooling systems
referenced
Danfoss
Supplies heating solutions
referenced
Warmup
Specializes in underfloor heating
referenced
Polypipe
Offers underfloor heating products
referenced
Henco
Manufactures heating systems
referenced
Roth
Supplies underfloor heating systems
referenced
Emmeti
Offers heating and cooling solutions
referenced
Profile summary
Energy & Utilities
Underfloor Heating Systems
Netherlands
B2C
software product
Homeowners
Underfloor heating and cooling systems
Efficient home climate control
Home construction or renovation, Desire to reduce energy bills, Interest in sustainable living
Product quality, Installation ease, Cost-effectiveness
100% Dutch manufacturing, Innovative product designs, Focus on sustainability