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Company diagnostic Construction & Real Estate

Steboma

Steboma shows strength in Choose the Market, but leaks control in Be Recognised, especially around Open Space, No-Logo Test, Social Recall.

Total score 74.8 Brand Control Score
Score band Fragile overall control level
Control gap 2.3 strongest minus weakest block
Weakest block Convert Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 76.0
Make Choices 78.0

Build the Brand

Be Recognised 71.0
Own Meaning 76.0
Win Choice 76.0

Create Demand

Control Channels 76.0
Build Memory 72.0
Balance Growth 76.0

Convert Demand

Control the Journey 72.0
Remove Friction 76.0
Guide Choice 74.0

Weakest signals

Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
65.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
65.0
3.2.4 Social Recall
Build Memory
Create Demand
65.0
4.1.4 Hidden Journey
Control the Journey
Convert Demand
65.0
1.1.4 Price Fit
Know the Market
Choose the Market
70.0

Leak badges

No leak badges triggered.

Competitor set

PronkGroep Competes in ventilation services for residential and commercial buildings
fully scored
Adept Materials Provides moisture control technology applicable to building materials
referenced
Micro Matic Specializes in beverage dispensing systems and equipment.
referenced
De Waal Staal Manufactures components for HVAC systems, focusing on ventilation technology.
referenced
Daikin Netherlands Offers a range of heating and cooling solutions including heat pumps
referenced
Dantherm Group Provides climate control solutions, including ventilation systems
referenced
Vink Groep Designs and installs ventilation systems, recently acquired by Steboma
referenced
Zehnder Group Manufactures ventilation systems for residential and commercial use
referenced
Systemair Provides ventilation products and systems globally
referenced
Trox Specializes in air distribution and ventilation systems
referenced

Profile summary

Industry

Construction & Real Estate

Sub-category

Ventilation Services

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Construction companies and property developers

Core offering

Design, installation, and maintenance of ventilation systems

Main use case

Ensuring optimal indoor air quality in buildings

Buying triggers

New construction projects, Building renovations, Regulatory requirements for air quality

Evaluation criteria

System efficiency and energy consumption, Quality and reliability of components, Cost-effectiveness and ROI

Differentiators

Specialized knowledge in both residential and non-residential sectors, Experience with complex and large-scale projects, Strong reputation in the Dutch market