SunPower
Competes in solar panel manufacturing
referenced
Back to index
Company diagnostic Energy & Utilities
Soly
Soly shows strength in Build the Brand, Convert Demand, but leaks control in Know the Market, Own Meaning, especially around Open Space, Same Story, Channel Risk.
Total score
72.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
1.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand, Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
72.8
Fragile
Choose the Market
73.0
Build the Brand
73.3
Create Demand
71.7
Convert Demand
73.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
74.0
Build the Brand
Be Recognised
75.0
Own Meaning
70.0
Win Choice
75.0
Create Demand
Control Channels
70.0
Build Memory
75.0
Balance Growth
70.0
Convert Demand
Control the Journey
75.0
Remove Friction
70.0
Guide Choice
75.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.2.5 Same Story
Own Meaning
Build the Brand
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.3.5 Long-Term Plan
Balance Growth
Create Demand
60.0
4.2.5 Test Loop
Remove Friction
Convert Demand
60.0
Leak badges
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Buying Ease
65.0
Test Loop
60.0
Competitor set
Tesla Supercharger
Tesla's proprietary EV charging network
referenced
Enphase Energy
Specializes in microinverters and energy management technology
profiled
Sunrun
Specializes in residential solar installations
referenced
Vivint Solar
Offers solar energy solutions for homes
referenced
First Solar
Manufactures solar panels and provides utility-scale PV power plants
referenced
Canadian Solar
Produces solar PV modules and provides energy storage solutions
referenced
SMA Solar Technology
Offers solar inverters and energy management systems
profiled
Suntech Power
Manufactures solar panels and provides energy storage solutions
referenced
JinkoSolar
Produces solar modules and offers energy storage systems
referenced
Profile summary
Energy & Utilities
Solar Energy Solutions
Netherlands
B2C
service
Homeowners, business owners
Solar energy solutions
Residential and business solar energy adoption
High electricity bills, Desire for sustainable living, Incentives for renewable energy adoption
Product quality, Return on investment, Environmental impact
Comprehensive solar energy solutions, User-friendly energy management system, B Corp certification indicating commitment to sustainability