BAM Infra Nederland
Competes in civil engineering and infrastructure development
referenced
Back to index
Company diagnostic Construction & Real Estate
Ploegam
Ploegam shows strength in Build the Brand, but leaks control in Know the Market, especially around Open Space, Price Fit, Search Clues.
Total score
77.4
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
77.4
Fragile
Choose the Market
77.0
Build the Brand
79.0
Create Demand
76.0
Convert Demand
77.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
78.0
Make Choices
78.0
Build the Brand
Be Recognised
78.0
Own Meaning
79.0
Win Choice
80.0
Create Demand
Control Channels
76.0
Build Memory
76.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
78.0
Guide Choice
79.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
65.0
1.1.4 Price Fit
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
70.0
Leak badges
No leak badges triggered.
Competitor set
VolkerWessels
Provides integrated construction solutions
referenced
Heijmans
Engages in residential and non-residential construction
referenced
Dura Vermeer
Specializes in construction and engineering
referenced
Strukton
Focuses on infrastructure and technology projects
referenced
Ballast Nedam
Competes in infrastructure and residential construction
referenced
TBI Holdings
Operates in construction and infrastructure sectors
referenced
Van Hattum en Blankevoort
Specializes in civil engineering and infrastructure
referenced
Royal Boskalis Westminster
Overlap in maritime services
referenced
Van Oord
Overlap in maritime services
profiled
Profile summary
Construction & Real Estate
Infrastructure Development
Netherlands
B2B
service
Municipalities, Government agencies, Private sector clients
Civil engineering services
Infrastructure development
Need for infrastructure upgrades, Environmental compliance requirements, Community development initiatives
Cost-effectiveness, Sustainability credentials, Project delivery timelines
Emphasis on emission-free construction, Integration of innovative technologies, Strong commitment to sustainability