Veolia North America
Provides waste management and recycling services, including plastic recycling
profiled
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Company diagnostic Natural Resources
Paques
Paques shows strength in Choose the Market, but leaks control in Control Channels, especially around Consistency, Channel Mix, Social Recall.
Total score
75.3
Brand Control Score
Score band
Fragile
overall control level
Control gap
6.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
75.3
Fragile
Choose the Market
78.7
Build the Brand
76.0
Create Demand
72.7
Convert Demand
74.0
Control areas
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
78.0
Build the Brand
Be Recognised
72.0
Own Meaning
77.0
Win Choice
79.0
Create Demand
Control Channels
71.0
Build Memory
72.0
Balance Growth
75.0
Convert Demand
Control the Journey
76.0
Remove Friction
72.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
2.1.4 Consistency
Be Recognised
Build the Brand
65.0
3.1.3 Channel Mix
Control Channels
Create Demand
65.0
3.2.4 Social Recall
Build Memory
Create Demand
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
Leak badges
No leak badges triggered.
Competitor set
Xylem
Water technology solutions
referenced
Aqualia
Water management services
referenced
SUEZ Water Technologies & Solutions
Water treatment services
referenced
AquaTech
Water purification technologies
referenced
Pentair
Water treatment solutions
referenced
IDEXX Laboratories
Water testing solutions
referenced
Thermo Fisher Scientific
Water analysis instruments
referenced
Danaher Corporation
Water quality instruments
referenced
Alfa Laval
Heat transfer, separation, and fluid handling equipment
referenced
Profile summary
Natural Resources
Water and Wastewater Treatment
Netherlands
B2B
service
Environmental engineers, plant managers
Biological wastewater and gas treatment systems
Industrial wastewater treatment
Regulatory compliance requirements, Sustainability initiatives, Operational cost reduction
Treatment efficiency, Return on investment, Environmental impact
Proven technology with over 3,000 installations worldwide, Integration with existing systems, Focus on sustainability and resource recovery