Acta Marine
Provides offshore support services
referenced
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Company diagnostic Transport & Logistics
Marine People
Marine People shows strength in Convert Demand, but leaks control in Build Memory, especially around Social Recall, No-Logo Test, Reach.
Total score
63.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.0
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
63.2
Leaking
Choose the Market
66.7
Build the Brand
58.0
Create Demand
59.0
Convert Demand
69.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
60.0
Make Choices
70.0
Build the Brand
Be Recognised
52.0
Own Meaning
58.0
Win Choice
64.0
Create Demand
Control Channels
60.0
Build Memory
47.0
Balance Growth
70.0
Convert Demand
Control the Journey
52.0
Remove Friction
65.0
Guide Choice
90.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
40.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
45.0
3.2.1 Reach
Build Memory
Create Demand
45.0
3.2.5 Always On
Build Memory
Create Demand
45.0
4.1.4 Hidden Journey
Control the Journey
Convert Demand
45.0
Leak badges
Recognition Leak
Visual Codes
50.0
Brand Words
55.0
No-Logo Test
45.0
Consistency
60.0
Touchpoint Use
50.0
Proof Gap
Proof
55.0
Value Reason
65.0
Seen Difference
60.0
Demand Creation Leak
Reach
45.0
Frequency
50.0
Content Fit
55.0
Social Recall
40.0
Always On
45.0
Channel Fragility
Channel Role
50.0
Audience Fit
55.0
Channel Mix
60.0
Budget Fit
65.0
Conversion Friction
Drop-Offs
55.0
Clear CTA
60.0
Page Flow
65.0
Strategic Blur
Position
60.0
Trade-Offs
65.0
Journey Blind Spot
Journey Stages
55.0
Key Moments
60.0
Ownership
50.0
Hidden Journey
45.0
After Purchase
50.0
Competitor set
Royal Boskalis Westminster
Overlap in maritime services
referenced
Van Oord
Overlap in maritime services
profiled
Heerema Marine Contractors
Overlap in offshore services
profiled
DEME Group
Offers dredging and marine services.
referenced
Subsea 7
Provides subsea engineering and construction services.
referenced
Allseas
Specializes in offshore pipeline installation and heavy lifting.
referenced
Helder Maritiem
Offers crewing solutions for maritime and offshore sectors.
referenced
TOS
Provides maritime personnel and logistics services.
referenced
Atlas Professionals
Specializes in recruitment and staffing for the energy and marine industries.
referenced
Profile summary
Transport & Logistics
Heavy Lifting and Salvage Operations
Netherlands
B2B
service
Port authorities, shipping companies, offshore installation companies
Heavy lifting, floating sheerlegs, specialized transport, salvage operations, and emergency response services
Supporting port operations and businesses within the harbor
Need for specialized maritime services, Urgent salvage or emergency response requirements, Infrastructure development projects
Equipment availability and capacity, Proven track record in similar operations, Safety standards and certifications
Comprehensive service portfolio, Experienced personnel, Strong industry reputation