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Company diagnostic Energy & Utilities

Linthorst

Linthorst shows strength in Choose the Market, but leaks control in Be Recognised, especially around Consistency, Search Clues, No-Logo Test.

Total score 71.5 Brand Control Score
Score band Fragile overall control level
Control gap 5.3 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 78.0

Build the Brand

Be Recognised 62.0
Own Meaning 70.0
Win Choice 79.0

Create Demand

Control Channels 66.0
Build Memory 70.0
Balance Growth 71.0

Convert Demand

Control the Journey 76.0
Remove Friction 67.0
Guide Choice 74.0

Weakest signals

Signal
Area
Block
Score
2.1.4 Consistency
Be Recognised
Build the Brand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
60.0
2.2.5 Same Story
Own Meaning
Build the Brand
60.0

Leak badges

Recognition Leak
Brand Words 65.0 No-Logo Test 60.0 Consistency 55.0 Touchpoint Use 60.0
Demand Creation Leak
Content Fit 65.0 Always On 60.0
Channel Fragility
Channel Mix 60.0 Budget Fit 65.0 Channel Risk 60.0
Conversion Friction
Drop-Offs 65.0 Page Flow 65.0 Test Loop 65.0

Competitor set

BESIX Watpac Construction and engineering services
referenced
Drees & Sommer Real estate consulting and planning
referenced
Grupo Redpiso Real estate services
referenced
Drees Homes Home design and construction
referenced
Linthorst Techniek Technical installation services
referenced
Tecco Techniek Technical installation services
referenced
HoCoSto Technical installation services
referenced
Linthorst Energy Sustainable energy solutions
referenced
Linthorst Techno Centre Energy technology development
referenced
Wij Maken Energie Renewable energy projects
referenced

Profile summary

Industry

Energy & Utilities

Sub-category

Sustainable Energy Solutions

Region

Netherlands

Target market

B2B

Company type

hybrid

Primary buyer

Facility managers, project developers, building owners

Core offering

Sustainable energy solutions and technical installations

Main use case

Implementing sustainable energy systems in buildings

Buying triggers

Desire to reduce operational costs, Commitment to corporate social responsibility, Need to meet energy efficiency standards

Evaluation criteria

Return on investment, Technological innovation, Quality of service and support

Differentiators

Comprehensive in-house expertise, Proven track record in sustainable projects, Strong partnerships with industry leaders