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Company diagnostic Energy & Utilities

Last Mile Solutions

Last Mile Solutions shows strength in Choose the Market, Build the Brand, but leaks control in Build Memory, especially around Social Recall, Open Space, Search Clues.

Total score 79.3 Brand Control Score
Score band Fragile overall control level
Control gap 2.7 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market, Build the Brand, Convert Demand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 78.0
Make Choices 82.0

Build the Brand

Be Recognised 81.0
Own Meaning 78.0
Win Choice 81.0

Create Demand

Control Channels 79.0
Build Memory 75.0
Balance Growth 78.0

Convert Demand

Control the Journey 81.0
Remove Friction 79.0
Guide Choice 80.0

Weakest signals

Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
2.2.3 Brand Voice
Own Meaning
Build the Brand
70.0
3.2.2 Frequency
Build Memory
Create Demand
70.0

Leak badges

No leak badges triggered.

Competitor set

Jedlix Offers smart charging solutions integrating EV charging with renewable energy production
referenced
Greenflux Provides EV charging station management solutions to operators
referenced
Eco-movement Supplies dynamic EV charging station data across Europe
referenced
Tap Electric Offers an app-based platform to locate electric vehicle charge points
referenced
Deftpower Provides a mobile app to locate electric vehicle charging points
referenced
ChargePoint Operates a global network of EV charging stations
profiled
EVBox Competes in providing EV charging solutions across Europe
profiled
Shell Recharge Provides EV charging solutions and network
profiled
Allego Offers public charging stations across Europe
fully scored
Fastned Operates a network of fast-charging stations across Europe
fully scored

Profile summary

Industry

Energy & Utilities

Sub-category

Electric Vehicle (EV) Charging Infrastructure

Region

Europe

Target market

B2B

Company type

Hybrid

Primary buyer

Charge Point Operators (CPOs), e-Mobility Service Providers (eMSPs)

Core offering

EV charging and energy transaction management platform

Main use case

Managing and scaling EV charging networks

Buying triggers

Expansion of EV charging infrastructure, Need for efficient billing and payment systems, Desire for seamless integration with existing systems

Evaluation criteria

Platform scalability, Hardware compatibility, Regulatory compliance

Differentiators

Independent and hardware-agnostic platform, Comprehensive end-to-end service offering, Proven track record with over 340,000 charge points connected