Wattics
Provides energy analytics and optimization solutions for industrial clients
referenced
Back to index
Company diagnostic Energy & Utilities
Gradyent
Gradyent shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Frequency, Always On.
Total score
56.3
Brand Control Score
Score band
Critical
overall control level
Control gap
18.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
56.3
Critical
Choose the Market
63.7
Build the Brand
62.6
Create Demand
45.7
Convert Demand
53.3
Control areas
Choose the Market
Know the Market
67.0
Read Demand
59.0
Make Choices
65.0
Build the Brand
Be Recognised
58.6
Own Meaning
59.0
Win Choice
70.2
Create Demand
Control Channels
51.2
Build Memory
40.2
Balance Growth
45.8
Convert Demand
Control the Journey
50.2
Remove Friction
51.0
Guide Choice
58.6
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
35.0
3.2.2 Frequency
Build Memory
Create Demand
38.0
3.2.5 Always On
Build Memory
Create Demand
38.0
3.2.1 Reach
Build Memory
Create Demand
40.0
3.3.2 Brand Spend
Balance Growth
Create Demand
40.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
63.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
55.0
Proof Gap
Value Reason
68.0
Seen Difference
65.0
Demand Creation Leak
Reach
40.0
Frequency
38.0
Content Fit
50.0
Social Recall
35.0
Always On
38.0
Channel Fragility
Channel Role
53.0
Audience Fit
60.0
Channel Mix
50.0
Budget Fit
45.0
Channel Risk
48.0
Conversion Friction
Drop-Offs
42.0
Clear CTA
58.0
Page Flow
60.0
Buying Ease
55.0
Test Loop
40.0
Choice Confusion
Bias Check
50.0
Easy Choice
53.0
Value Anchors
60.0
Fair Nudges
55.0
Strategic Blur
Trade-Offs
62.0
Growth Logic
60.0
Resource Focus
58.0
Journey Blind Spot
Journey Stages
55.0
Key Moments
53.0
Ownership
50.0
Hidden Journey
45.0
After Purchase
48.0
Competitor set
Surple Energy
Offers energy management software for industrial and commercial buildings
referenced
Energy Analytics
Specializes in energy data analysis and optimization services
referenced
Enertiv
Provides real-time energy management and operational efficiency solutions
referenced
ecobee
Develops smart thermostats and energy management solutions for residential and commercial use
referenced
Eneco
Supplies energy and offers energy management services
referenced
Swell Energy
Focuses on energy storage and demand response solutions
referenced
Smart Joules
Provides energy efficiency solutions for industrial clients
referenced
Mysa
Develops smart thermostats for electric heating systems
referenced
Optimum Energy
Offers HVAC optimization software for commercial buildings
referenced
Profile summary
Energy & Utilities
Energy Management Software
Netherlands
B2B
software product
Energy providers and district heating companies
Real-time Digital Twin Platform for heating and cooling grids
Enhancing efficiency and sustainability of district heating systems
Regulatory pressure for sustainability, Rising operational costs, Technological advancements in energy management
Return on investment, Scalability of the solution, Integration with existing systems
Comprehensive end-to-end optimization, Real-time data processing capabilities, Proven impact on cost and emission reductions