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Company diagnostic Construction & Real Estate

elk®

elk® shows strength in Build the Brand, but leaks control in Know the Market, especially around Open Space, Price Fit, Market Shifts.

Total score 77.4 Brand Control Score
Score band Fragile overall control level
Control gap 7.3 strongest minus weakest block
Weakest block Choose the Market lowest block score
Strongest block Build the Brand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 70.0
Read Demand 72.0
Make Choices 76.0

Build the Brand

Be Recognised 81.0
Own Meaning 80.0
Win Choice 79.0

Create Demand

Control Channels 80.0
Build Memory 79.0
Balance Growth 78.0

Convert Demand

Control the Journey 79.0
Remove Friction 78.0
Guide Choice 77.0

Weakest signals

Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.1.4 Price Fit
Know the Market
Choose the Market
65.0
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
1.1.1 Market Size
Know the Market
Choose the Market
70.0
1.2.1 Competitors
Read Demand
Choose the Market
70.0

Leak badges

No leak badges triggered.

Competitor set

BAM Wonen Competes in property renovation and maintenance
referenced
Heijmans Engages in residential and non-residential construction
referenced
VolkerWessels Provides integrated construction solutions
referenced
Ballast Nedam Competes in infrastructure and residential construction
referenced
Dura Vermeer Specializes in construction and engineering
referenced
TBI Holdings Operates in construction and infrastructure sectors
referenced
Strukton Focuses on infrastructure and technology projects
referenced
Van Wijnen Provides construction and real estate services
referenced
Koopmans Bouwgroep Engages in residential and non-residential construction
referenced
De Vries en Verburg Specializes in renovation and maintenance services
referenced

Profile summary

Industry

Construction & Real Estate

Sub-category

Property Renovation and Maintenance

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Property owners, housing corporations, real estate developers

Core offering

Renovation and maintenance services for residential and commercial properties

Main use case

Enhancing property value and livability through renovation and maintenance

Buying triggers

Aging property infrastructure, Desire to improve energy efficiency, Need to comply with building regulations

Evaluation criteria

Quality of previous work, Sustainability practices, Cost-effectiveness

Differentiators

Strong focus on resident engagement, Expertise in sustainable building practices, Comprehensive service offering from assessment to execution