Ballast Nedam
Competes in infrastructure and residential construction
referenced
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Company diagnostic Construction & Real Estate
DELOS Bouwgroep
DELOS Bouwgroep shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Visual Codes, Consistency.
Total score
57.2
Brand Control Score
Score band
Critical
overall control level
Control gap
6.0
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
57.2
Critical
Choose the Market
60.3
Build the Brand
54.3
Create Demand
56.7
Convert Demand
57.7
Control areas
Choose the Market
Know the Market
60.0
Read Demand
61.0
Make Choices
60.0
Build the Brand
Be Recognised
46.0
Own Meaning
56.0
Win Choice
61.0
Create Demand
Control Channels
58.0
Build Memory
56.0
Balance Growth
56.0
Convert Demand
Control the Journey
58.0
Remove Friction
57.0
Guide Choice
58.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
40.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
45.0
2.1.4 Consistency
Be Recognised
Build the Brand
45.0
1.1.5 Open Space
Know the Market
Choose the Market
50.0
1.2.5 Market Shifts
Read Demand
Choose the Market
50.0
Leak badges
Recognition Leak
Visual Codes
45.0
Brand Words
50.0
No-Logo Test
40.0
Consistency
45.0
Touchpoint Use
50.0
Proof Gap
Proof
60.0
Trust Proof
60.0
Value Reason
60.0
Seen Difference
55.0
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
60.0
Social Recall
50.0
Always On
55.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
60.0
Budget Fit
55.0
Channel Risk
50.0
Conversion Friction
Drop-Offs
55.0
Clear CTA
60.0
Page Flow
55.0
Buying Ease
60.0
Test Loop
55.0
Choice Confusion
Bias Check
60.0
Easy Choice
55.0
Trust Proof
60.0
Value Anchors
55.0
Fair Nudges
60.0
Strategic Blur
Position
60.0
Trade-Offs
55.0
Growth Logic
50.0
Resource Focus
65.0
Journey Blind Spot
Journey Stages
60.0
Key Moments
55.0
Ownership
60.0
Hidden Journey
55.0
After Purchase
60.0
Competitor set
BAM Nederland
Offers comprehensive construction services
referenced
VolkerWessels
Provides integrated construction solutions
referenced
Heijmans
Engages in residential and non-residential construction
referenced
Dura Vermeer
Specializes in construction and engineering
referenced
Strukton
Focuses on infrastructure and technology projects
referenced
TBI Holdings
Operates in construction and infrastructure sectors
referenced
Van Wijnen
Provides construction and real estate services
referenced
Koopmans Bouwgroep
Engages in residential and non-residential construction
referenced
Remmers Bouwgroep
Specializes in sustainable building solutions
referenced
Profile summary
Construction & Real Estate
Infrastructure and Residential Construction
Netherlands
B2B
hybrid
Public and private sector clients, including government agencies, municipalities, schools, and housing corporations
Integrated construction services for infrastructure and non-residential buildings
Development and execution of construction projects in infrastructure, utilities, and residential sectors
Need for infrastructure development, Desire for sustainable construction practices, Requirement for comprehensive project management
Quality of previous projects, Commitment to sustainability, Ability to meet project deadlines
Strong focus on sustainability, Extensive experience in diverse construction sectors, Integrated service offerings