SMA Solar Technology
Competes in solar inverter solutions
profiled
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Company diagnostic Energy & Utilities
APsystems Europe
APsystems Europe shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Social Recall, Open Space.
Total score
66.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
4.3
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
66.2
Leaking
Choose the Market
68.0
Build the Brand
63.7
Create Demand
66.0
Convert Demand
67.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
66.0
Make Choices
68.0
Build the Brand
Be Recognised
61.0
Own Meaning
64.0
Win Choice
66.0
Create Demand
Control Channels
69.0
Build Memory
62.0
Balance Growth
67.0
Convert Demand
Control the Journey
68.0
Remove Friction
67.0
Guide Choice
66.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
55.0
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
65.0
No-Logo Test
55.0
Consistency
60.0
Touchpoint Use
65.0
Proof Gap
Proof
60.0
Trust Proof
60.0
Seen Difference
65.0
Demand Creation Leak
Reach
60.0
Frequency
65.0
Social Recall
55.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Channel Risk
65.0
Conversion Friction
Drop-Offs
65.0
Page Flow
65.0
Test Loop
65.0
Choice Confusion
Easy Choice
65.0
Trust Proof
60.0
Value Anchors
65.0
Strategic Blur
Position
60.0
Growth Logic
65.0
Journey Blind Spot
Key Moments
65.0
Hidden Journey
65.0
Competitor set
Fronius International
Offers solar inverters and energy storage systems
profiled
SolarEdge Technologies
Provides inverter solutions and monitoring platforms
profiled
Enphase Energy
Specializes in microinverters and energy management technology
profiled
ABB
Offers solar inverters and automation solutions
profiled
Huawei
Provides smart PV inverters and energy storage systems
profiled
Sungrow Power Supply
Manufactures solar inverters and energy storage products
profiled
Schneider Electric
Offers solar inverters and energy management solutions
profiled
KACO new energy
Provides solar inverters and storage solutions
profiled
Tigo Energy
Specializes in smart module technology and monitoring solutions
profiled
Profile summary
Energy & Utilities
Solar Energy Equipment
Netherlands
B2B
service
Solar installers, distributors
Solar microinverters
Enhancing solar energy system efficiency
Desire to improve solar system performance, Need for reliable energy solutions, Interest in advanced monitoring features
Product efficiency, System compatibility, Support and warranty terms
Advanced microinverter technology, Comprehensive product range including storage solutions, Strong regional presence in Europe