EVBox
Competes in providing EV charging solutions across Europe
profiled
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Company diagnostic Energy & Utilities
Allego
Allego shows strength in Choose the Market, but leaks control in Be Recognised, Own Meaning, especially around Open Space, Position, No-Logo Test.
Total score
70.7
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.7
strongest minus weakest block
Weakest block
Build the Brand, Create Demand, Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
70.7
Fragile
Choose the Market
72.7
Build the Brand
70.0
Create Demand
70.0
Convert Demand
70.0
Control areas
Choose the Market
Know the Market
74.0
Read Demand
71.0
Make Choices
73.0
Build the Brand
Be Recognised
70.0
Own Meaning
70.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
70.0
Convert Demand
Control the Journey
70.0
Remove Friction
70.0
Guide Choice
70.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
2.2.3 Brand Voice
Own Meaning
Build the Brand
60.0
2.3.3 Seen Difference
Win Choice
Build the Brand
60.0
Leak badges
Recognition Leak
Brand Words
65.0
No-Logo Test
60.0
Proof Gap
Proof
65.0
Trust Proof
60.0
Seen Difference
60.0
Demand Creation Leak
Frequency
65.0
Content Fit
60.0
Channel Fragility
Audience Fit
65.0
Channel Mix
60.0
Conversion Friction
Clear CTA
65.0
Page Flow
60.0
Choice Confusion
Easy Choice
65.0
Trust Proof
60.0
Journey Blind Spot
Key Moments
65.0
Ownership
60.0
Competitor set
Pod Point
Offers EV charging infrastructure and services
profiled
BP Pulse
Provides EV charging solutions and network
profiled
ChargePoint
Operates a global network of EV charging stations
profiled
Tesla Supercharger
Tesla's proprietary EV charging network
profiled
Ionity
Operates a high-power charging network across Europe
profiled
Shell Recharge
Provides EV charging solutions and network
profiled
Enel X
Offers EV charging infrastructure and services
profiled
Greenlots
Provides EV charging solutions and network
profiled
Fastned
Operates a network of fast-charging stations across Europe
fully scored
Profile summary
Energy & Utilities
EV Charging Solutions
Europe
B2B
service
Businesses and municipalities seeking to provide EV charging infrastructure
EV charging solutions
Providing accessible and reliable EV charging infrastructure across Europe
Expansion of EV adoption, Need for sustainable business practices, Demand for convenient charging solutions
Coverage and availability of charging stations, Ease of use and accessibility, Integration with existing infrastructure
Extensive pan-European charging network, Comprehensive business solutions for hosting charging stations, User-friendly mobile app with real-time information