IKEA
Furniture and home goods retailer
gerefereerd
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vidaXL
vidaXL is a global online retailer offering a wide range of affordable home and garden products.
Een specialistisch merk met een generiek publiek gezicht.
Totale score
61.6
Brand Control Score
Scoreband
Leaking
algemeen controleniveau
Control gap
10.7
sterkste min zwakste blok
Zwakste gebied
Be Recognised
laagste controlegebied
Zwakste blok
Build the Brand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
61.6
Leaking
Choose the Market
68.0
Build the Brand
57.3
Create Demand
60.3
Convert Demand
60.7
Controlgebieden
Choose the Market
Know the Market
74.0
Read Demand
64.0
Make Choices
66.0
Build the Brand
Be Recognised
52.0
Own Meaning
58.0
Win Choice
62.0
Create Demand
Control Channels
64.0
Build Memory
55.0
Balance Growth
62.0
Convert Demand
Control the Journey
60.0
Remove Friction
62.0
Guide Choice
60.0
Zwakste signalen
Leklabels
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Concurrentenset
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Specializes in home goods and furniture
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Provides home improvement and garden products
gerefereerd
Lowe's
Offers home improvement and garden supplies
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Target
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Overstock
Offers discounted home and garden items
gerefereerd
Argos
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Bunnings Warehouse
Offers home and garden supplies
gerefereerd
Profielsamenvatting
Retail & Handel
Online Retail
Netherlands
B2C
marketplace
Individual consumers
Home and garden products
Furnishing and equipping homes and gardens
Need for home or garden products, Desire for affordable options, Convenience of online shopping
Price, Product quality, Delivery options
Extensive product range, Competitive pricing, International shipping