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Roompot Group

Roompot Group is a leading provider of holiday parks and campsites across Europe.

Horeca & Toerisme Holiday Parks and Campsites B2C Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 64.3 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 10.4 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 5 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 71.0
Read Demand 66.0
Make Choices 69.0

Build the Brand

Be Recognised 52.0
Own Meaning 59.0
Win Choice 64.0

Create Demand

Control Channels 65.0
Build Memory 68.0
Balance Growth 66.0

Convert Demand

Control the Journey 67.0
Remove Friction 62.0
Guide Choice 63.0

Zwakste signalen

Leklabels

Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot

Concurrentenset

Landal GreenParks Similar offerings in holiday parks and campsites
gerefereerd
Center Parcs Offers holiday parks with a focus on family activities
gerefereerd
EuroParcs Provides holiday parks and resorts across Europe
gerefereerd
Molecaten Operates holiday parks and campsites in scenic locations
gerefereerd
TopParken Provides holiday parks with diverse lodging options
volledig gescoord

Profielsamenvatting

Categorie

Horeca & Toerisme

Subcategorie

Holiday Parks and Campsites

Regio

Netherlands

Doelmarkt

B2C

Bedrijfstype

service

Primaire koper

Individual travelers, families, groups

Kernaanbod

Holiday parks and campsites

Hoofdgebruik

Leisure and vacation accommodations

Koopprikkels

Seasonal promotions, Positive reviews and testimonials, Recommendations from travel agencies

Beoordelingscriteria

Price, Location, Range of facilities and activities

Onderscheiders

Extensive network of parks across Europe, Long-standing reputation since 1965, Commitment to quality and customer service