Olive & June
Direct-to-consumer nail care brand offering salon-quality products for at-home use
gerefereerd
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Pink Gellac
Pink Gellac offers premium at-home gel nail products, enabling salon-quality manicures from the comfort of your home.
De marktstory loopt voor op de keuzes die kopers zien.
Totale score
77.2
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
4.4
sterkste min zwakste blok
Zwakste gebied
Know the Market
laagste controlegebied
Zwakste blok
Choose the Market
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
77.2
Fragile
Choose the Market
75.3
Build the Brand
79.7
Create Demand
76.7
Convert Demand
77.0
Controlgebieden
Choose the Market
Know the Market
74.0
Read Demand
74.0
Make Choices
78.0
Build the Brand
Be Recognised
81.0
Own Meaning
80.0
Win Choice
78.0
Create Demand
Control Channels
75.0
Build Memory
79.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
76.0
Guide Choice
77.0
Zwakste signalen
Leklabels
Geen leklabels geactiveerd.
Concurrentenset
Chillhouse
Nail salon and product line providing at-home nail care solutions
gerefereerd
PressOn
Offers press-on nails and nail care products for DIY manicures
gerefereerd
NailSnaps
Custom nail wraps created from user-specified photos
gerefereerd
COLOR DEPT
Sells innovative color polish with purposeful design for consumer use
gerefereerd
Le Mini Macaron
Provides gel manicure kits and accessories for at-home use
gerefereerd
Dashing Diva
Offers gel nail strips and nail care products for DIY manicures
gerefereerd
ManiMe
Provides custom-fit gel nail strips for at-home application
gerefereerd
Static Nails
Offers reusable press-on nails and nail care products
gerefereerd
Gellux
Provides gel nail polish and accessories for at-home manicures
gerefereerd
Profielsamenvatting
Industrie & Productie
Nail Care
Netherlands
B2C
Hybrid
Individual consumers seeking at-home nail care solutions
Gel nail polish and related nail care products
Achieving salon-quality manicures at home
Desire for cost-effective beauty solutions, Interest in nail art, Convenience of at-home application
Product quality and durability, Variety of available colors and designs, Ease of use and application
High-quality, long-lasting products, Extensive color and design options, Strong customer support and guidance