Gorillas
Rapid grocery delivery service
gerefereerd
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Picnic
Picnic is a Netherlands-based online supermarket delivering fresh groceries directly to customers' homes using electric vehicles.
Het bewijs is er; kopers moeten het nog steeds zoeken.
Totale score
74.3
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
5.7
sterkste min zwakste blok
Zwakste gebied
Read Demand
laagste controlegebied
Zwakste blok
Convert Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
74.3
Fragile
Choose the Market
74.3
Build the Brand
77.7
Create Demand
73.3
Convert Demand
72.0
Controlgebieden
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
79.0
Win Choice
75.0
Create Demand
Control Channels
73.0
Build Memory
74.0
Balance Growth
73.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
71.0
Zwakste signalen
Leklabels
Geen leklabels geactiveerd.
Concurrentenset
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Rapid grocery delivery service
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Online supermarket with home delivery
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Carrefour
Offers online grocery shopping and delivery
gerefereerd
Tesco
Provides online grocery delivery services
gerefereerd
Profielsamenvatting
Retail & Handel
E-commerce
Netherlands
B2C
hybrid
Individual consumers
Online grocery shopping and delivery
Convenient, sustainable grocery shopping
Time constraints, Environmental concerns, Desire for quality products
Delivery speed, Product quality, Pricing
100% electric vehicle fleet, Automated fulfillment centers, No minimum order requirements