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My Jewellery

A Dutch fashion brand offering affordable jewellery, clothing, and accessories.

Retail & Handel Fashion and Accessories B2C Netherlands

De marktstory loopt voor op de keuzes die kopers zien.

Totale score 75.0 Brand Control Score
Scoreband Fragile algemeen controleniveau
Control gap 4.4 sterkste min zwakste blok
Zwakste gebied Read Demand laagste controlegebied
Zwakste blok Choose the Market laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 72.0

Build the Brand

Be Recognised 76.0
Own Meaning 74.0
Win Choice 75.0

Create Demand

Control Channels 76.0
Build Memory 78.0
Balance Growth 76.0

Convert Demand

Control the Journey 78.0
Remove Friction 76.0
Guide Choice 74.0

Zwakste signalen

Leklabels

Geen leklabels geactiveerd.

Concurrentenset

GIVA Jewellery Competes in affordable fashion jewellery
gerefereerd
Birks Group Competes in luxury jewellery
gerefereerd
Rox Jewellers Competes in luxury jewellery
gerefereerd
H&M Global fashion retailer
gerefereerd
Zara International fashion retailer
gerefereerd
ASOS Competes in online fashion retail
gerefereerd
Forever 21 Competes in affordable fashion
gerefereerd
Pandora Competes in fashion jewellery
gerefereerd
Swarovski Competes in fashion jewellery
gerefereerd
Claire's Competes in fashion jewellery
gerefereerd

Profielsamenvatting

Categorie

Retail & Handel

Subcategorie

Fashion and Accessories

Regio

Netherlands

Doelmarkt

B2C

Bedrijfstype

Hybrid

Primaire koper

Individual consumers

Kernaanbod

Jewellery, clothing, and accessories

Hoofdgebruik

Fashion and accessory shopping

Koopprikkels

New product launches, Seasonal promotions, Positive customer reviews

Beoordelingscriteria

Product quality, Price point, Fashion relevance

Onderscheiders

In-house design and production, Multi-channel shopping experience, Strong brand community