Toyo Tires
Competes in the off-the-road tyre market
gerefereerd
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MAGNA TYRES GROUP
A Dutch manufacturer specializing in off-the-road (OTR) and industrial tyres for various heavy-duty applications.
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Totale score
73.1
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
9.3
sterkste min zwakste blok
Zwakste gebied
Control Channels
laagste controlegebied
Zwakste blok
Convert Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
73.1
Fragile
Choose the Market
76.0
Build the Brand
78.0
Create Demand
69.7
Convert Demand
68.7
Controlgebieden
Choose the Market
Know the Market
80.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
75.0
Own Meaning
77.0
Win Choice
82.0
Create Demand
Control Channels
68.0
Build Memory
70.0
Balance Growth
71.0
Convert Demand
Control the Journey
70.0
Remove Friction
68.0
Guide Choice
68.0
Zwakste signalen
Leklabels
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Journey Blind Spot
Concurrentenset
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Produces tyres for off-road applications
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Provides tyres for construction and mining equipment
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Manufactures tyres for heavy-duty vehicles
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Offers tyres for industrial and off-road vehicles
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Profielsamenvatting
Industrie & Productie
Tyre Manufacturing
Netherlands
B2B
Hybrid
Procurement departments in mining, construction, and agricultural companies
Off-the-road (OTR) and industrial tyres
Providing durable tyres for mining, construction, port handling, and agricultural machinery
Need for reliable machinery performance, Desire to reduce maintenance expenses, Requirement for durable equipment components
Tyre durability and performance, Cost-effectiveness, Availability and delivery times
High-quality tyres comparable to Tier 1 brands at better prices, Extensive global presence with local support, Ability to customize solutions for specific industry needs