Bol.com
An online retailer with a broad selection of products, including mobile devices.
geprofileerd
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LifeGoods Group
European brand house offering a diverse portfolio of consumer goods brands.
Een specialistisch merk met een generiek publiek gezicht.
Totale score
65.2
Brand Control Score
Scoreband
Leaking
algemeen controleniveau
Control gap
2.0
sterkste min zwakste blok
Zwakste gebied
Be Recognised
laagste controlegebied
Zwakste blok
Build the Brand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
65.2
Leaking
Choose the Market
65.0
Build the Brand
64.0
Create Demand
65.7
Convert Demand
66.0
Controlgebieden
Choose the Market
Know the Market
65.0
Read Demand
67.0
Make Choices
63.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
67.0
Create Demand
Control Channels
64.0
Build Memory
67.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
67.0
Guide Choice
64.0
Zwakste signalen
Leklabels
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Concurrentenset
Coolblue
Offers a wide range of consumer electronics, including mobile phones and accessories.
geprofileerd
Wehkamp
Online department store offering various consumer goods
gerefereerd
Blokker
Retailer specializing in household items and toys
gerefereerd
H&M
Global fashion retailer
gerefereerd
IKEA
Furniture and home goods retailer
gerefereerd
Amazon.nl
Online marketplace offering a vast array of products
gerefereerd
MediaMarkt
A major electronics retailer with both online and physical stores.
geprofileerd
Marktplaats
Online classifieds platform for various products
gerefereerd
FonQ
E-commerce platform focusing on home and living products
gerefereerd
Profielsamenvatting
Retail & Handel
E-commerce
Netherlands
B2C
hybrid
Individual consumers
Consumer goods across various categories
Enhancing daily life with quality and innovative products
Product innovation, Promotional offers, Positive customer reviews
Product quality, Price competitiveness, Brand reputation
Diverse brand portfolio, Focus on quality and innovation, Strong online presence