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LifeGoods Group

European brand house offering a diverse portfolio of consumer goods brands.

Retail & Handel E-commerce B2C Netherlands

Een specialistisch merk met een generiek publiek gezicht.

Totale score 65.2 Brand Control Score
Scoreband Leaking algemeen controleniveau
Control gap 2.0 sterkste min zwakste blok
Zwakste gebied Be Recognised laagste controlegebied
Zwakste blok Build the Brand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 65.0
Read Demand 67.0
Make Choices 63.0

Build the Brand

Be Recognised 58.0
Own Meaning 67.0
Win Choice 67.0

Create Demand

Control Channels 64.0
Build Memory 67.0
Balance Growth 66.0

Convert Demand

Control the Journey 67.0
Remove Friction 67.0
Guide Choice 64.0

Zwakste signalen

Leklabels

Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot

Concurrentenset

Bol.com An online retailer with a broad selection of products, including mobile devices.
geprofileerd
Coolblue Offers a wide range of consumer electronics, including mobile phones and accessories.
geprofileerd
Wehkamp Online department store offering various consumer goods
gerefereerd
Blokker Retailer specializing in household items and toys
gerefereerd
H&M Global fashion retailer
gerefereerd
IKEA Furniture and home goods retailer
gerefereerd
Amazon.nl Online marketplace offering a vast array of products
gerefereerd
MediaMarkt A major electronics retailer with both online and physical stores.
geprofileerd
Marktplaats Online classifieds platform for various products
gerefereerd
FonQ E-commerce platform focusing on home and living products
gerefereerd

Profielsamenvatting

Categorie

Retail & Handel

Subcategorie

E-commerce

Regio

Netherlands

Doelmarkt

B2C

Bedrijfstype

hybrid

Primaire koper

Individual consumers

Kernaanbod

Consumer goods across various categories

Hoofdgebruik

Enhancing daily life with quality and innovative products

Koopprikkels

Product innovation, Promotional offers, Positive customer reviews

Beoordelingscriteria

Product quality, Price competitiveness, Brand reputation

Onderscheiders

Diverse brand portfolio, Focus on quality and innovation, Strong online presence