Aldi
Offers similar product range at discounted prices
volledig gescoord
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Lidl
Lidl is a global discount supermarket chain offering high-quality products at low prices.
De vraag ontstaat sneller dan de kooproute aankan.
Totale score
79.1
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
4.0
sterkste min zwakste blok
Zwakste gebied
Build Memory
laagste controlegebied
Zwakste blok
Create Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
79.1
Fragile
Choose the Market
78.7
Build the Brand
81.7
Create Demand
77.7
Convert Demand
78.3
Controlgebieden
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
78.0
Build the Brand
Be Recognised
84.0
Own Meaning
80.0
Win Choice
81.0
Create Demand
Control Channels
78.0
Build Memory
77.0
Balance Growth
78.0
Convert Demand
Control the Journey
80.0
Remove Friction
77.0
Guide Choice
78.0
Zwakste signalen
Leklabels
Geen leklabels geactiveerd.
Concurrentenset
Walmart
Offers a wide range of non-food items at low prices
geprofileerd
Costco
Membership-based warehouse club
gerefereerd
Target
Provides a variety of non-food products at competitive prices
geprofileerd
Kroger
Major supermarket chain
gerefereerd
Whole Foods Market
Organic and natural foods retailer
gerefereerd
Trader Joe's
Specialty grocery store
gerefereerd
Safeway
Supermarket chain
gerefereerd
Publix
Regional supermarket chain
gerefereerd
Meijer
Supercenter chain
gerefereerd
Profielsamenvatting
Retail & Handel
Grocery Retail
Germany
B2C
Marketplace
Individual consumers
Discount grocery products
Affordable shopping for everyday groceries
Price sensitivity, Desire for quality products, Convenience
Product quality, Price competitiveness, Store location and accessibility
Efficient operational model, Strong private-label offerings, Consistent pricing strategy