Feadship
Competes in the high-end custom superyacht market
gerefereerd
Terug naar index
Heesen Yachts
Heesen Yachts is a Dutch shipyard specializing in the design and construction of custom and semi-custom superyachts.
De vraag ontstaat sneller dan de kooproute aankan.
Totale score
74.6
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
10.0
sterkste min zwakste blok
Zwakste gebied
Read Demand
laagste controlegebied
Zwakste blok
Create Demand
laagste blokscore
Concurrenten
9
gemapte concurrentenset
Scores per controleblok
Total
74.6
Fragile
Choose the Market
73.3
Build the Brand
80.0
Create Demand
70.0
Convert Demand
75.0
Controlgebieden
Choose the Market
Know the Market
75.0
Read Demand
67.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
82.0
Win Choice
79.0
Create Demand
Control Channels
68.0
Build Memory
71.0
Balance Growth
71.0
Convert Demand
Control the Journey
76.0
Remove Friction
74.0
Guide Choice
75.0
Zwakste signalen
Leklabels
Demand Creation Leak
Channel Fragility
Concurrentenset
Oceanco
Offers luxury yacht building services
gerefereerd
Benetti
Renowned for custom superyacht construction
gerefereerd
Lürssen
Specializes in large custom yachts
gerefereerd
Sanlorenzo
Builds luxury yachts with a focus on customization
gerefereerd
Amels
Known for luxury yacht construction
gerefereerd
Tankoa Yachts
Offers custom superyacht building
gerefereerd
Nobiskrug
Specializes in custom superyachts
gerefereerd
Royal Huisman
Builds custom sailing yachts
gerefereerd
Profielsamenvatting
Industrie & Productie
Superyacht manufacturing
Netherlands
B2B
service
High-net-worth individuals, yacht owners
Custom and semi-custom superyachts
Luxury private yacht ownership
Desire for a unique luxury experience, Interest in advanced yacht technology, Need for a reliable and reputable yacht builder
Quality of materials and craftsmanship, Reputation and experience of the shipyard, Customization options and design flexibility
Fully integrated in-house construction process, Expertise in both aluminum and steel yacht building, Strong focus on innovation and sustainability