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Belsimpel

Belsimpel is a Dutch telecom retailer offering a wide range of mobile phones, subscriptions, and accessories.

Retail & Handel Consumer Electronics B2C Netherlands

Het bewijs is er; kopers moeten het nog steeds zoeken.

Totale score 79.8 Brand Control Score
Scoreband Fragile algemeen controleniveau
Control gap 3.3 sterkste min zwakste blok
Zwakste gebied Remove Friction laagste controlegebied
Zwakste blok Convert Demand laagste blokscore
Concurrenten 10 gemapte concurrentenset

Scores per controleblok

Controlgebieden

Choose the Market

Know the Market 80.0
Read Demand 78.0
Make Choices 81.0

Build the Brand

Be Recognised 81.0
Own Meaning 80.0
Win Choice 81.0

Create Demand

Control Channels 81.0
Build Memory 81.0
Balance Growth 81.0

Convert Demand

Control the Journey 78.0
Remove Friction 77.0
Guide Choice 78.0

Zwakste signalen

Leklabels

Geen leklabels geactiveerd.

Concurrentenset

Coolblue Offers a wide range of consumer electronics, including mobile phones and accessories.
geprofileerd
Bol.com An online retailer with a broad selection of products, including mobile devices.
geprofileerd
MediaMarkt A major electronics retailer with both online and physical stores.
geprofileerd
KPN A leading telecom provider offering mobile devices and subscriptions.
geprofileerd
Vodafone A major telecom provider with a range of mobile products and services.
geprofileerd
T-Mobile Netherlands Offers mobile devices and plans alongside telecom services.
gerefereerd
Tele2 Netherlands Provides mobile devices and subscriptions.
geprofileerd
Simyo An online mobile provider offering SIM-only plans and devices.
geprofileerd
Hollandsnieuwe Offers mobile plans and devices with a focus on simplicity.
geprofileerd
Belsimpel's own international brand, Gomibo Operates under the same parent company, offering similar products and services.
gerefereerd

Profielsamenvatting

Categorie

Retail & Handel

Subcategorie

Consumer Electronics

Regio

Netherlands

Doelmarkt

B2C

Bedrijfstype

Hybrid

Primaire koper

Individual consumers

Kernaanbod

Mobile phones, subscriptions, and accessories

Hoofdgebruik

Purchasing mobile devices and related services

Koopprikkels

Desire for the latest mobile technology, Need for a new mobile plan, Interest in exclusive deals and promotions

Beoordelingscriteria

Product specifications, Pricing and value, Customer service quality

Onderscheiders

Extensive product selection, User-friendly online platform, Competitive pricing