Coolblue
Offers a wide range of consumer electronics, including mobile phones and accessories.
geprofileerd
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Belsimpel
Belsimpel is a Dutch telecom retailer offering a wide range of mobile phones, subscriptions, and accessories.
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Totale score
79.8
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
3.3
sterkste min zwakste blok
Zwakste gebied
Remove Friction
laagste controlegebied
Zwakste blok
Convert Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
79.8
Fragile
Choose the Market
79.7
Build the Brand
80.7
Create Demand
81.0
Convert Demand
77.7
Controlgebieden
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
81.0
Build the Brand
Be Recognised
81.0
Own Meaning
80.0
Win Choice
81.0
Create Demand
Control Channels
81.0
Build Memory
81.0
Balance Growth
81.0
Convert Demand
Control the Journey
78.0
Remove Friction
77.0
Guide Choice
78.0
Zwakste signalen
Leklabels
Geen leklabels geactiveerd.
Concurrentenset
Bol.com
An online retailer with a broad selection of products, including mobile devices.
geprofileerd
MediaMarkt
A major electronics retailer with both online and physical stores.
geprofileerd
KPN
A leading telecom provider offering mobile devices and subscriptions.
geprofileerd
Vodafone
A major telecom provider with a range of mobile products and services.
geprofileerd
T-Mobile Netherlands
Offers mobile devices and plans alongside telecom services.
gerefereerd
Tele2 Netherlands
Provides mobile devices and subscriptions.
geprofileerd
Simyo
An online mobile provider offering SIM-only plans and devices.
geprofileerd
Hollandsnieuwe
Offers mobile plans and devices with a focus on simplicity.
geprofileerd
Belsimpel's own international brand, Gomibo
Operates under the same parent company, offering similar products and services.
gerefereerd
Profielsamenvatting
Retail & Handel
Consumer Electronics
Netherlands
B2C
Hybrid
Individual consumers
Mobile phones, subscriptions, and accessories
Purchasing mobile devices and related services
Desire for the latest mobile technology, Need for a new mobile plan, Interest in exclusive deals and promotions
Product specifications, Pricing and value, Customer service quality
Extensive product selection, User-friendly online platform, Competitive pricing