Lidl
Competes in the non-food discount retail sector
volledig gescoord
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Action
Action is a Dutch-based non-food discount retailer offering a wide range of products at low prices across Europe.
De vraag ontstaat sneller dan de kooproute aankan.
Totale score
74.2
Brand Control Score
Scoreband
Fragile
algemeen controleniveau
Control gap
2.7
sterkste min zwakste blok
Zwakste gebied
Read Demand
laagste controlegebied
Zwakste blok
Create Demand
laagste blokscore
Concurrenten
10
gemapte concurrentenset
Scores per controleblok
Total
74.2
Fragile
Choose the Market
75.0
Build the Brand
75.7
Create Demand
73.0
Convert Demand
73.3
Controlgebieden
Choose the Market
Know the Market
80.0
Read Demand
67.0
Make Choices
78.0
Build the Brand
Be Recognised
78.0
Own Meaning
73.0
Win Choice
76.0
Create Demand
Control Channels
73.0
Build Memory
70.0
Balance Growth
76.0
Convert Demand
Control the Journey
72.0
Remove Friction
74.0
Guide Choice
74.0
Zwakste signalen
Leklabels
Demand Creation Leak
Concurrentenset
Aldi
Offers similar product range at discounted prices
volledig gescoord
Kruidvat
Provides health and beauty products at low prices
geprofileerd
HEMA
Sells a variety of non-food items at affordable rates
geprofileerd
Primark
Offers fashion and home products at low prices
geprofileerd
Big Lots
Provides discounted non-food products
geprofileerd
Dollar General
Offers a range of non-food items at low prices
geprofileerd
Ross Stores
Sells discounted brand-name merchandise
geprofileerd
Target
Provides a variety of non-food products at competitive prices
geprofileerd
Walmart
Offers a wide range of non-food items at low prices
geprofileerd
Profielsamenvatting
Retail & Handel
Non-food discount retail
Europe
B2C
Hybrid
Individual consumers
Discounted non-food products
Providing affordable everyday products
Need for everyday non-food items, Desire for variety in product offerings, Seeking value for money
Product quality, Price competitiveness, Store convenience
Consistently low prices, Rapid product turnover, Broad product range