Sodexo
Global provider of food and facilities management services
profiled
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Vermaat Groep
Vermaat Groep is a leading European specialist in tailor-made hospitality solutions, offering premium food and beverage services across various sectors.
Demand is created faster than the buying path can absorb.
Total score
57.9
Brand Control Score
Score band
Critical
overall control level
Control gap
14.0
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
57.9
Critical
Choose the Market
63.7
Build the Brand
58.1
Create Demand
49.7
Convert Demand
60.0
Control areas
Choose the Market
Know the Market
67.0
Read Demand
61.0
Make Choices
63.0
Build the Brand
Be Recognised
49.4
Own Meaning
61.0
Win Choice
64.0
Create Demand
Control Channels
51.0
Build Memory
42.6
Balance Growth
55.4
Convert Demand
Control the Journey
60.4
Remove Friction
60.0
Guide Choice
59.6
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Aramark
Provider of food, facilities, and uniform services
referenced
Elior Group
Catering and food services company
referenced
Compass Group
Global foodservice company
profiled
ISS Facility Services
Global provider of facility services, including cleaning and maintenance.
referenced
Gategroup
Airline catering and hospitality services
referenced
Delaware North
Hospitality and food service provider
referenced
Autogrill
Food and beverage services for travelers
referenced
HMSHost
Provider of food and beverage services in travel venues
referenced
SSP Group
Food and beverage concessions in travel locations
referenced
Profile summary
Hospitality
Catering Services
Netherlands
B2B
service
Corporate clients, healthcare institutions, leisure venues, travel hubs, event organizers
Tailor-made hospitality solutions
Providing customized food and beverage services to diverse clients
Desire to improve employee well-being, Need to enhance brand image, Requirement for efficient catering solutions
Quality of food and service, Customization and flexibility, Cost-effectiveness
Deep industry expertise, Strong focus on sustainability, Innovative concepts like Join Program