TotalEnergies
Energy company with a growing renewable energy portfolio.
referenced
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Sakko Groep
Independent private holding company with investments in energy, temporary office and living spaces, and mobility.
Demand is created faster than the buying path can absorb.
Total score
75.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.0
strongest minus weakest block
Weakest area
Be Recognised
lowest control area
Weakest block
Create Demand, Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
75.2
Fragile
Choose the Market
76.3
Build the Brand
75.7
Create Demand
74.3
Convert Demand
74.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
76.0
Make Choices
78.0
Build the Brand
Be Recognised
73.0
Own Meaning
78.0
Win Choice
76.0
Create Demand
Control Channels
74.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
73.0
Remove Friction
74.0
Guide Choice
76.0
Weakest signals
Leak badges
No leak badges triggered.
Competitor set
Shell
Multinational energy company investing in clean energy projects.
referenced
BP
Multinational oil and gas company investing in clean energy.
referenced
Fastned
Operates a network of fast-charging stations across Europe
fully scored
Allego
Offers public charging stations across Europe
fully scored
Blue Corner
Overlaps in EV charging
referenced
Q-Park
Overlaps in parking and EV charging
referenced
Greenway
Overlaps in EV charging
referenced
Ionity
Operates a high-power charging network across Europe
profiled
EVBox
Competes in providing EV charging solutions across Europe
profiled
Profile summary
Other Services
Fuel Distribution, Electric Vehicle Charging, Modular Construction
Netherlands
B2B
Hybrid
Businesses in transport, industry, agriculture, and construction
Fuel distribution and electric vehicle charging solutions
Supplying energy solutions and temporary accommodations
Operational disruptions, Need for temporary accommodations, Shift towards electric vehicles
Service reliability, Cost-effectiveness, Scalability
Diverse service portfolio, Long-term market presence, Commitment to sustainability