Artforum
Overlap in art publishing and critical discourse
referenced
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E-Flux
E-Flux is a publishing platform and archive dedicated to contemporary art, culture, and theory.
The proof exists; buyers still have to work to find it.
Total score
52.3
Brand Control Score
Score band
Critical
overall control level
Control gap
22.2
strongest minus weakest block
Weakest area
Remove Friction
lowest control area
Weakest block
Convert Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
52.3
Critical
Choose the Market
57.5
Build the Brand
60.9
Create Demand
52.1
Convert Demand
38.7
Control areas
Choose the Market
Know the Market
59.2
Read Demand
57.0
Make Choices
56.4
Build the Brand
Be Recognised
57.6
Own Meaning
60.6
Win Choice
64.6
Create Demand
Control Channels
53.6
Build Memory
54.2
Balance Growth
48.6
Convert Demand
Control the Journey
37.6
Remove Friction
32.2
Guide Choice
46.2
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Frieze
Overlap in contemporary art publishing
referenced
Hyperallergic
Overlap in art news and criticism
referenced
The Art Newspaper
Overlap in art news and analysis
referenced
Artnet
Overlap in art market news and analysis
referenced
ArtReview
Overlap in contemporary art criticism
referenced
Art in America
Overlap in art publishing and criticism
referenced
ArtAsiaPacific
Overlap in art publishing with a focus on Asia
referenced
Art21
Overlap in contemporary art content and education
referenced
Art Basel
Overlap in art events and exhibitions
referenced
Profile summary
Media & Content
Art and Culture
Netherlands
Both
Hybrid
Artists, curators, critics, and art enthusiasts
Publishing platform and archive
Dissemination of contemporary art and cultural discourse
Interest in contemporary art developments, Need for educational resources in art, Desire to connect with the global art community
Relevance and quality of content, Frequency and diversity of events, Accessibility and user-friendliness of the platform
Established reputation in the art community, Diverse range of content and events, International reach and influence