Corindus Vascular Robotics
Competes in robotic-assisted coronary artery bypass grafting
profiled
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AMT Medical
AMT Medical is a Dutch medtech company developing the ELANA® Heart Bypass System to revolutionize coronary artery bypass surgery through minimally invasive techniques.
AMT Medical's strong technological innovation contrasts with limited brand recognition and market presence.
Total score
60.7
Brand Control Score
Score band
Leaking
overall control level
Control gap
12.3
strongest minus weakest block
Weakest area
Build Memory
lowest control area
Weakest block
Create Demand
lowest block score
Competitors
10
mapped competitor set
Control block scores
Total
60.7
Leaking
Choose the Market
68.0
Build the Brand
61.0
Create Demand
55.7
Convert Demand
58.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
61.0
Make Choices
68.0
Build the Brand
Be Recognised
52.0
Own Meaning
62.0
Win Choice
69.0
Create Demand
Control Channels
58.0
Build Memory
48.0
Balance Growth
61.0
Convert Demand
Control the Journey
58.0
Remove Friction
57.0
Guide Choice
59.0
Weakest signals
Leak badges
Recognition Leak
Proof Gap
Demand Creation Leak
Channel Fragility
Conversion Friction
Choice Confusion
Strategic Blur
Journey Blind Spot
Competitor set
Intuitive Surgical
Offers robotic surgical systems applicable to cardiac procedures
profiled
Medtronic
Provides surgical instruments and technologies for cardiac surgery
profiled
Edwards Lifesciences
Specializes in heart valve technologies and surgical instruments
profiled
Boston Scientific
Develops medical devices for various cardiovascular procedures
profiled
Stryker
Offers surgical instruments and technologies for cardiac surgery
profiled
Terumo Corporation
Provides medical devices for cardiovascular procedures
profiled
Abbott Laboratories
Develops medical devices for cardiac interventions
profiled
Johnson & Johnson
Offers surgical instruments and technologies for cardiac surgery
profiled
Zimmer Biomet
Provides surgical instruments and technologies for orthopedic and cardiac procedures
profiled
Profile summary
Healthcare & Social Care
Cardiovascular Medical Devices
Netherlands
B2B
Hybrid
Cardiac surgeons, healthcare providers
ELANA® Heart Bypass System
Minimally invasive coronary artery bypass grafting (CABG)
Desire for minimally invasive surgical options, Need to reduce patient recovery times, Interest in innovative medical technologies
Clinical efficacy, Regulatory approvals, Cost-effectiveness
Sutureless anastomosis technique, Beating-heart compatibility, Minimally invasive approach