HoSt
81.1 score · 3.4 gap
Controlled
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Category benchmark Category
Energy & Utilities
Energy & Utilities is strongest in Know the Market and weakest in Build Memory.
Average score
71.7
category average
Companies
25
Fully scored
Referenced competitors
177
not fully scored yet
Weakest block
Create Demand
most common
Weakest area
Build Memory
68.0
Strongest area
Know the Market
75.7
Brand Growth Control Model Score
Total
71.7
Average
Choose the Market
74.3
Build the Brand
72.5
Create Demand
69.2
Convert Demand
70.7
Control areas
Choose the Market
Know the Market
75.7
Read Demand
72.5
Make Choices
74.7
Build the Brand
Be Recognised
69.8
Own Meaning
73.1
Win Choice
74.7
Create Demand
Control Channels
69.2
Build Memory
68.0
Balance Growth
70.4
Convert Demand
Control the Journey
71.6
Remove Friction
69.3
Guide Choice
71.0
Common leak badges
Channel Fragility
Companies affected
14
Recognition Leak
Companies affected
13
Demand Creation Leak
Companies affected
12
Conversion Friction
Companies affected
12
Choice Confusion
Companies affected
10
Journey Blind Spot
Companies affected
10
Strategic Blur
Companies affected
9
Proof Gap
Companies affected
7
Common weakest signals
Social Recall
12
Search Clues
12
No-Logo Test
11
Open Space
11
Channel Risk
8
Trade-Offs
7
Consistency
5
Brand Voice
4
Channel Mix
4
Frequency
4
Top companies
Last Mile Solutions
79.3 score · 2.7 gap
Fragile
Zonneplan
79.2 score · 3.6 gap
Fragile
NX Filtration
79.0 score · 3.0 gap
Fragile
Greener Power Solutions
78.8 score · 3.7 gap
Fragile
ROCSYS
78.8 score · 2.3 gap
Fragile
Enstall
77.7 score · 4.3 gap
Fragile
NATEC
77.7 score · 3.0 gap
Fragile
Power2X
75.9 score · 6.0 gap
Fragile
SolarDuck
75.5 score · 5.3 gap
Fragile
Most fragile companies
Gradyent
56.3 score · 18.0 gap
Critical
SYMPOWER
57.2 score · 17.3 gap
Critical
Therminon Systems
63.0 score · 9.0 gap
Leaking
Fastned
63.4 score · 10.2 gap
Leaking
Quatt
64.0 score · 7.6 gap
Leaking
Groendus
68.8 score · 6.0 gap
Leaking
Censo
72.6 score · 9.3 gap
Fragile
KOOLEN INDUSTRIES
64.3 score · 9.0 gap
Leaking
Linthorst
71.5 score · 5.3 gap
Fragile
APsystems Europe
66.2 score · 4.3 gap
Leaking
Companies in this category
Company
Score
Weakest block
Weakest signals
70.7
Build the Brand, Create Demand, Convert Demand
Unknown
66.2
Build the Brand
Unknown
72.6
Create Demand
Unknown
75.0
Create Demand
Unknown
71.7
Convert Demand
Unknown
77.7
Create Demand
Unknown
63.4
Create Demand
Unknown
56.3
Create Demand
Unknown
78.8
Create Demand
Unknown
68.8
Build the Brand
Unknown
71.0
Choose the Market
Unknown
81.1
Choose the Market
Unknown
64.3
Convert Demand
Unknown
79.3
Create Demand
Unknown
71.5
Create Demand
Unknown
77.7
Convert Demand
Unknown
79.0
Create Demand
Unknown
75.9
Create Demand
Unknown
64.0
Create Demand
Unknown
78.8
Convert Demand
Unknown
75.5
Convert Demand
Unknown
72.8
Create Demand
Unknown
57.2
Create Demand
Unknown
63.0
Create Demand
Unknown
79.2
Create Demand, Convert Demand
Unknown